- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
LinkedIn has become an incredible database for automotive design personnel and a must for resourcing and recruitment professionals, but it is its capability to engage experts in discussion that could be the most valuable aspect for our industry.
In the beginning as interest groups were set up, a wide range of topics were posted and discussed, with some real insight to industry practice ….. apart from automotive design, where it appeared that car designers were neither interested in or engaging with discussions.
Indeed there was so little informative dialog other than how to use Photoshop, that Patrick Le Quément was driven by despair to start one of the more interesting topics
‘Why is it that there does not seem to be any debate on “Car Designers”, all I see is how to improve your rendering techniques?
Do we, automotive designers, have no other interest but drawing skill ?’
The last post on ‘Car Designers’ was over a year ago, and the group is now left on the iBook’s shelf, however another group ‘Automotive Design’ has thrived with some 11000 members.
One reason would appear to be the change in topics, that has taken place over the last 10 months, – student portfolios are less, ‘we are looking for …’ have gone elsewhere, and new brush textures have been erased.
There is now maturity to the ‘Automotive Design’ discussions and topics, ranging from seat ergonomics, the millenials’ lack of interest in cars, to reasons behind bumper design solutions.
The contributors are varied bringing their knowledge from all aspects of automotive design, and exchanging views with meaningful insight.
So now there is a discussion board that is worthy of the experience and knowledge that our industry experts have, lets embrace it and engage.
LinkedIn Group – Automotive Design
George Hugo – Can somebody give me a good answer as to why the designers would place the bonnet shut-line as they did?
Patrick Le Quément – ‘Why is it that there does not seem to be any debate on “Car Designers”
Laurens van den Acker, Senior Vice President, Corporate Design, will talk candidly about the journey he has taken Renault on from having design in an unenviable position commercially and critically, through the birthing of a design strategy manifest in six concept cars, to the successful market response of the first production designs. He will preface this with a summary of his own journey as a design practitioner through the industry – including his time in the US at Ford and in Japan with Mazda, and complete with some reflection on the new Renault Twingo production design that debuted in Geneva on the 4th March.
Laurens van den Acker, ‘Putting Renault back on the map through Design’ – RCA lecture 20th March 2014
As part of our coverage of the Geneva Motor Show we were pleased to interview Kevin Rice, Creative Director of Mazda Europe, who introduces the new Mazda Hazumi Concept Car and talks about the Mazda Kodo design philosophy.
Last year we had the opportunity to interview Laurent Boulay, Exterior Design Manager with Kia Motor Europe, about the Kia Provo Concept Car. The first of our designer insight films giving a good insight into one of the best show cars of 2013.