- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Laurens van den Acker, Senior Vice President, Corporate Design, will talk candidly about the journey he has taken Renault on from having design in an unenviable position commercially and critically, through the birthing of a design strategy manifest in six concept cars, to the successful market response of the first production designs. He will preface this with a summary of his own journey as a design practitioner through the industry – including his time in the US at Ford and in Japan with Mazda, and complete with some reflection on the new Renault Twingo production design that debuted in Geneva on the 4th March.
Laurens van den Acker, ‘Putting Renault back on the map through Design’ – RCA lecture 20th March 2014
As part of our coverage of the Geneva Motor Show we were pleased to interview Kevin Rice, Creative Director of Mazda Europe, who introduces the new Mazda Hazumi Concept Car and talks about the Mazda Kodo design philosophy.
Last year we had the opportunity to interview Laurent Boulay, Exterior Design Manager with Kia Motor Europe, about the Kia Provo Concept Car. The first of our designer insight films giving a good insight into one of the best show cars of 2013.