- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Our creative team have the experience, creativity and understanding to deliver your outstanding automotive video marketing material. We work with you, whether you are a car manufacturer, car dealer or design studio, to deliver content that creates an emotional connection with your customers.
We have over 25 years’ experience of working with and delivering quality content to many premium clients including Rolls-Royce Motor Cars, McLaren Automotive and Jaguar Land Rover. In an exclusive world where confidentiality and exceptional quality is of utmost importance, our track record offers reassurance that you will get your desired results.
Once we have agreed the brief, deliverables, timing and budget our team will put a proposal together for you to agree to. Then we shall go through a planning and storyboarding ‘sprint’ with you to finalise the content. This sprint ensures that you are involved from the start and control the brand message, as well as getting to experience the process as we decide on studio shoots or location videos, cgi animation or stills, and edits for social campaigns and digital PR.
Our network allows us to work with leading directors, videographers and photographers bringing the highest quality of filmography and production to your marketing project.
As our creative team works alongside car designers, you can be assured that the best views and angles will be exploited to show off your cars in the best possible light!
Not only are we experienced filming location-based automotive videos, we are able to capture environments using photogrammetry to create a CGI version to combine with the digital car model assets to generate content. So if a vehicle isn’t available, the specific model not released yet, the location isn’t accessible or simply the weather lets us down, our team can still deliver the content.
Enough ….. let’s talk about your project and how we can help you. Give us a call and whether ultimately you use us or someone else, we’re happy to share our experience. 01483 211 200
Rolls-Royce Motor Cars
Working with Richard Collar, Head of Bespoke Sales and Marketing at Rolls-Royce Motor Cars, we produced a promotional piece that would allow them to show the 1001 Nights limited edition car to their valued customers. The challenge was to demonstrate the features prior to the car becoming a reality. Drive’s creative team suggested that the true craftsmanship involved be captured by filming the people involved in assembling the car. As it would be filmed on location their Goodwood site, it was imperative that the filming was done with the least possible disruption to ensure that production would not be interrupted. Therefore the film crew and equipment required needed to be minimal yet deliver Rolls-Royce quality.
The success of the film was fantastic and measured by all the limited edition cars being allocated before production started. We continue to work with Rolls-Royce Motor Cars and the Bespoke team at Goodwood on a number of projects.
The automotive design industry is in a period of change and established ways of doing things are being put under the spotlight and their effectiveness questioned. The processes used and the way projects are resourced are changing rapidly, as everyone re-evaluates working practices, their financial situation and the available technologies.
The one glove fits all approach is no longer suitable, as manufacturers realise that they are and need to be different. Not only in their designs, but how they produce them and that requires flexible resources. Businesses have always looked to access additional resource so as not to increase fixed employee costs. Recent changes in regulations are forcing companies to reduce having contractors for a block of time and requesting packages of support from consultancies to provide known expertise and deliver to a deadline.
With experienced specialist teams, consultancies are in a strong position to provide flexible packages. Where quality, experience and value are of utmost importance, they are able to support clients throughout the design process, completing projects in their own studio or through remote support of in house teams using technologies that have long been available but not readily accepted like screen sharing or newer ones like Virtual Reality.
It is not only the manufacturers that are having to adapt but the design consultancies too. It is important that the current market conditions don’t side track the vision of the consultancy, but they need to continually adapt in order to provide value for their clients in these challenging times. For every company, the key asset are their staff and the best consultancies ensure that they provide a good working environment and equip them with the right tools, both equipment and personally, to excel at what they do.
Consultancies like Drive often work across different industries and are able to utilise insights and methods learned from product or aircraft industries to automotive clients and vice versa.
The benefit of this diverse experience of ideas, technologies and processes, delivers fresh innovative and creative concepts to clients whilst speeding up their products’ time to market.
There is no doubt that companies are looking for good return on investment through innovative design and cost reduction. Outsourced design and development expertise is an important element for achieving those goals and progressive clients understand their true value.
It is often said “It’s not what you know but who you know.” In my experience, often ‘It’s not who you know It’s who you don’t know’ that leads to the greatest opportunities.
When I left my previous company and started Drive, I had no business plan, no office and no equipment. The one thing I did have was a non-solicitation clause.
That was probably one of the best things that could have happened. I was starting from scratch, so I couldn’t offer the same level or range of services that my previous company did. Therefore those clients I knew may not have been able to use my skills anyway. It meant that I had to approach new clients, and offer them what I could at that stage of Drive’s existence. Expanding my automotive network and making new contacts led to clients that aligned with my offering, enabling me to grow Drive as well as my relationship with them.
By the time my non-compete period was over, we had built up a new offering and were in a position to reach out to people I had worked with previously to build our potential client base.
It can also be difficult to change people’s perception of who you are, if you have been an intern it can be difficult to shake off that tag when you return as an employee. When going to university or being employed at a new company is an excellent opportunity to re-invent yourself. As a consultancy our process involves everything from strategy and concept design through to production surfacing. We often provide one aspect, for example animations, to support a project and from then on it is very easy to get pigeon holed by the people you are dealing with.
So as your company develops and what you offer changes, approaching new clients who don’t have any previous relationship with you can be easier to sell the new offering to. This can obviously allow your company to expand beyond the current perceptions.
Of course the network of family, friends, colleagues and contacts that I have made (too many to name here) and learnt from over the years, have been incredibly important in my development and the growth of Drive and I am indebted for their wisdom and support ……. but even they were strangers at one time.
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The Coventry Automotive Design Drive Sketchbook Award Winner 2021 Tom Hylton, was revealed at the Automotive and Transportion On-Line Degree Show.
Following the high level of response to the Instagram online voting, there were 3 designers who were clear favourites with the voters. They were Tom Hilton, Yong Chang Lee and Henrik Svanvig, with Henrik gaining the most votes.
However the judges decided that Tom Hylton is the deserving winner of the 2021 Drive Sketchbook Award. Tom’s sketchbook showed he had a lively imagination, a touch of humour and that he was taking in what was going on around him in his local environment and the world generally – key to being a great designer.
His choice of sketching style was varied, confident, vibrant and engaging. Sketches also need to be persuasive, and some of Tom’s sketches had a certain ‘unknown quality’ which immediately drew our attention.
Congratulations to all who took part.
It has become so important for car companies to engage with their audience through the social media platforms that car animations for social media marketing are becoming necessities.
It is clear that for manufacturers, car animations are the strongest attention grabbing content in the news feed on social networks. They set your post apart and increase audience engagement, attracting likes and in turn new followers. Simply by holding viewers attention for longer than average, most of the social media algorithms will promote these posts, again driving the brand’s profile, raising its popularity and audience engagement.
Original content that presents a brands unique style and originality, will stick in the mind of the viewer and more likely lead to recommendations. By exploiting the use of CGI and the ability to combine realistic footage with unrealistic scenarios increases recollection, therefore brand awareness and recall.
If this is all new to you, give us a call to discuss your ideas and what is achievable, always happy to chat even if you decide on another marketing direction. 01483 211 200
These are a couple of example of car animations for social media marketing that we produced to promote our own creative team.
See some of our recent work here CGI STUDIO