If I were to ask around our office what everyone’s all time favourite film was, I’m sure the replies would include a couple of obscure French titles, and several horror b-movies. I would probably be the odd one out, and come clean that my favourite film is an American production that everyone knows and has seen, and has it’s fair share of dubious acting. But how can you not love “Back to the Future”?
It was the first film I saw in the cinema at very the impressionable age of ten, and I desperately wanted to be able to skate and play guitar like Marty McFly. I also wanted the car, a DeLorean! The Delorean! A supercar like wedge chiselled from a solid ingot of bright metal, with those amazing gull wing doors. They were ridiculously over the top, but were a perfect complement to the genre of film. Indeed, could you imagine another car that would be better suited to being a time machine?
Ever since, it’s been my childhood dream to drive or be taken for a ride in the time machine and on the morning of my recent 40th birthday I found myself in Kent, where, I had been promised, a surprise would be waiting for me; And there she was, parked up, doors aloft with blue neon glowing from nose to tail. The amazing Delorean Time machine!
I’ll have to say that again. Amazing. Just amazing! I was at last, Marty McFly, if for only an hour or two!
Everything was as I remembered from 1985. The multiple instrument gauges, thick looms of brightly coloured wires, jet fighter style overhead instrument panel, the analogue alarm clock and of course the flux capacitor, the device which made time travel possible. Talk about exceeding expectations, this was twisting my perception of reality. Was this a car for a film, or was it actually a time machine?
Pinching myself, it turned out that this particular car was one of the working props bought from Universal Studios to the UK a few years ago by it’s current owner, and my rather wonderful wife had amazingly arranged for me to see, sit in, and be driven around in the car on some local roads. In close detail, the car was even more fantastic than you see in the film. Two film designers, Ron Cobb and Andrew Probert, were credited with creating the look, which was of a space ship that had been built by a mad scientist in his garage using parts that anyone could source from their local electronics store. That was certainly believable due to the lavish us of tie wraps, junction boxes, heatsinks, clips and a huge assortment of other unidentifiable component in and outside the car. This was definitely a mad professors project and the look was perfect for the film, and it instantly became an iconic car. 2015 is the 30th year anniversary for Back to the Future, and also the date that the “future” parts of the film were
set. There has never been more interest in the film, so much so, many DeLoreans are now being bought and converted into time machines, either to full full their owners dreams, or as a fairly good way of cashing in on the success and popularity of the film.
Being driven around a few villages in the time machine was such an experience, and I almost started to believe that this was a time machine. All the dials and clocks worked exactly as they did in the film. The main display that showed the past, present and future times could be set, and made that instantly recognisable sound when you press set. I looked rearwards and the flux capacitor was twinkling away ready for us to hit that magical speed! So maybe, just maybe we could have a little fun? Steve, the owner had to bring me back to reality. He explained that even if he could get to 88mph on the outskirts of town, he had actually run out of plutonium. And sadly there was no storms forecast for months.
The DeLorean and I parted company after a few photos. It drove off into the traffic, but I stood there waiting for a few moments, hoping for it to come roaring back into view, flying past on to it’s next adventure.
The Salon Privé was celebrating its 10th year in 2015, and the growth of this event is evident by this year’s setting being Blenheim Palace.
The Salon Privé is the motor show equivalent of Ascot, with limited attendees to ensure that no one is short of a glass of champagne or the lobster lunch over the 3 days. The experience is as important to the organisers as the exhibits, and it shows in the level of service from the helpful staff.
One aspect of the show is the chance to see these exclusive cars, and even more so concept cars, away from the artificial motor show(room) environment and view them outside with natural lighting.
Volvo’s 3 concept cars have an impressive stature, and hopefully this will be just as visible in the production cars that follow.
The debut of the Aston Martin DB10, James Bond’s latest ride in his latest film Spectre, looked stunning – their designers are clearly talking the right design language for future Astons.
As well as the array of supercars, classic rarities and exclusive boutique brands, automotive designers were again well represented with the likes of Frank Stephenson and Simon Cox on the judging panel of the RCA’s ‘Concours of the Future’ competition, along with Richard Woolley and course head Dale Harrow.
It was also a pleasure to see Andrew Barber, a friend and former colleague at International Automotive Design, exhibiting his original art work with a number being sold on the day! see more here
With Silverstone Car Auction at the event, I wisely avoided too much champagne and left before bidding started otherwise I may have been persuaded by Sam Livingstone of Car Design Research to drive away in this lovely Lotus Elan.
Drive enjoyed attending the private view of the Royal College of Art degree show, and the social evening.
Congratulations to all exhibitors.
For some of what you can expect when you visit the RCA degree show
See the RCA FMP blog here – www.vehicledesignlab.com
Industry exhibition – 25th June 2015
Public exhibition – 24th June – 5th July 2015
Drive design enjoyed visiting this years Coventry Automotive Degree show.
See the Coventry Degree Show 2015 photos here – www.covid2015.tumblr.com
Drive were asked by Partners Andrews Aldridge agency to support them on producing an animation for the Rolls-Royce Motor Cars web page promoting the Ghost V-Specification.
Following the initial creative briefing a story board was produced and agreed, with an animation play blast getting the final sign off. Drive prepared the final data of the car, with colours, materials and finishes matching samples supplied by the Rolls-Royce Bespoke team at Goodwood.
Delivering the final movie within the short time frame available, Drive once again proved their skills and facilities are first class.
Don’t offer options people don’t want and you’d rather not produce.
This may seem obvious but it is something that some car companies don’t realise they are doing.
In the rush to offer personalisation, freedom of choice or upgrade options, car companies offer a range of products and colourways, yet they have very little understanding of which combinations customers actually want. Potential customers who use the car configurator, create numerous colour and accessory combinations, yet very few of the specifications dreamed up will ever see it on to the road. Often because they realise they will be trying to sell the car in the future.
It is essential to collate the data from configurators, feedback of actual / potential customers, and real sales to understand which specifications are in high demand and which aren’t. It is also possible to understand where particular high value combinations are selling.
The sales data needs proper analysis to distinguish between combinations that are being promoted with special deals, and what are actually personal choice. The amount of colour, material and item options creates an incredible amount of data just for just the configurator – imagine the logistics required at every stage of the process through design, production and delivery, even for the options that are hardly ever chosen.
Understanding the market, helps to reduce the number of options, cutting production of low demand products or removing them from future car accessory lists, the customer will have a more focused and streamlined buying experience and the sales effort can be better directed.
The potential cost savings are immense; with higher margins if customers are ‘steered’ in the right direction through the design of the car configurator user interface.
Drive have been involved with numerous on-line car configurators, including design, creating visual content and overseeing the build.