As August approaches our creative team are beginning to get the usual requests to produce animations and visuals for the Monaco Yacht Show in September.
It is 10 years since we exhibited at Monaco, and ever since we have regularly supported companies with their marketing imagery and animations.
Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our aim is to provide a quality service, building our reputation of bringing real value to new clients. All knowledge gained from other industries is then incorporated into our work flows and brings benefit to all our clients across all sectors.
Working with yacht manufacturers’ marketing teams as well as supporting brokers, naval architects and yacht design consultancies, is an enjoyable experience allowing our creative team to work on projects without 4 wheels.
Imagine positioning a camera when you don’t know the exact position of the subject, you do know it won’t be there for several months and the client is demanding an image within 3 weeks. So you decide on the CGI route only to discover that there is no data available of Virgin Galactic’s Space Ship Two.
At that point, photographer Richard Seymour came to Drive CGI Studio to deliver a fast, cost effective and flexible process for producing the high quality images required whilst maintaining art direction freedom throughout.
As Richard flew out to the Spaceport America site in New Mexico to capture the back plates and HDR images for domes, Drive’s expert team of modellers got on with creating the 3d data Spacecraft from scratch using information gleaned from the web.
Richard’s photographs were transferred to the studio before he had said his farewells, and Drive’s creative team set about finalising the environment using early volume models in the scene to match camera angles ready for further creative input.
The digital 3d model was completed, textures and finishes applied and then dropped into the virtual environment. Once the creative direction and images were completed, the final retouching was applied.
No chance? On release, on time, on budget.
These CGI renders feature Virgin Galactic’s SpaceShip Two at Spaceport America in New Mexico.
Photography and art direction by Richard Seymour, CGI work by Drive CGI, Retouching by Nick Humphries.
These images are strictly not for reproduction without permission. Virgin and Virgin Galactic are registered trademarks.
Whilst out shooting backplates for some still images, I took the opportunity to collect some for some drive promotional pieces.
These particular shots lent themselves to some ideas we had been dicussing in the studio.
See some of our recent work here CGI STUDIO
Aeronautical engineer-turned-artist Brendan Walker the creator of VR Playground, involved Drive in the building of the environments that he then programmed into a virtual reality experience. You put on a virtual reality headset and start to swing, the motion detection matches your inputs and you are transported through the virtual world.
Walker, is one of the worlds created in his VR Playground which you can currently experience at the Norfolk and Norwich Festival.
The diversity of the public enjoying the experience shows the empowerment of Virtual Reality technology.
“The worlds I have created are going to challenge your body and mind,” commented thrill engineer Brendan Walker.
Brendan has taken the forces of the swing and re-engineered or reverse-engineered them create four new virtual worlds where you believe that your body is doing four very different things other than swinging. As a spectator you will think people are just on an ordinary swing but the experiences for people include bouncing like a shuttlecock across buildings, feeling like you are inside a giant wheel rolling through the street and propelling yourself like a jellyfish undulating upwards in the water.
This has been a fascinating project to be involved with. Drive are building on this experience, and hoping to take some of the learning and applying it to the automotive and transportation industries
Brendan Walker – http://www.aerial.fm
Drive, under the ‘Virtual Reality Group’ banner, recently demonstrated VR at the Addleshaw Goddard Offices in London.
Attendees were able to experience virtual reality environments created for safety training purposes, as well as walk around and sit in virtual vehicles.
Drive have been creating both Virtual Reality (VR) and Augmented Reality (AR) applications for automotive and transportation clients, drawing on our experience of design, digital modelling and high quality CG imaging techniques. Recent Projects have included a VR train interior for a b2b exhibition, an AR App for the MG SUV launch, car configurator and a b2b sales and promotional App for Mirus Aircraft Seating.
Our creative team embrace these immersive technologies because Virtual Reality as a storyteller, has the power to connect, communicate and engage audiences by enabling them to experience a story in a way no other media can.
Virtual Reality Group was formed with Jason Lovell of Captivate VR, a specialist consultancy designed to help businesses understand and embrace the incredible potential of immersive technologies, Nick Collier of Hi Viz Media, specialists in Filming, Live Production and Event Services and Business developer Richard Butcher.