McLaren Special Operations commissioned us to produce a number of CGI car images for their car brochure. We believe a CGI visual should tell a story, and this one captures the moment when a young boy becomes fascinated by cars, as he sees the special edition McLaren MSO 650S. After discussion and signing-off the storyboard […]
Virtual reality is something that is allowing design teams to develop concepts quicker and resolve issues earlier and here at the Drive Studio we now have a fantastic Virtual Reality design set up to which we are all becoming accustomed to using in our day to day work. So how have we facilitated the use […]
Sometimes it is the simpler things in life that give the most enjoyment and restrictions that lead to different or even better solutions. With the girls on lock down and needing something to do we set them a project. A project to design and build a ‘soapbox’ or a ‘bogie’ as I knew them […]
Over the last 30 years, 3d artists have relied heavily on alot of computing power to render animations. Not so long ago an animation of a minute or so, might take days to output on dozens of computers packed out in air conditioned server rooms. Once the rendering is done, a whole load of post […]
Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars, of which many are McLarens leaving from McLaren Technical Centre, following their test and handling route that goes right past our design studio in Ripley. The 720s remains my favourite in their line up and the discovery […]