SAIC have an advanced design studio on prime Maryleborne real estate in the middle of London. The open plan arrangement with designers’ zones, review areas, chill out space and groovy chairs provides a creative environment with which to attract design talent to ddefine the future SAIC Group products. When I started Drive and was shown […]
Virtual reality is something that is allowing design teams to develop concepts quicker and resolve issues earlier and here at the Drive Studio we now have a fantastic Virtual Reality design set up to which we are all becoming accustomed to using in our day to day work. So how have we facilitated the use […]
In the world of the design consultancy we are familiar with getting a wide variety of clients through our doors, along with a vast amount of projects from supercars to space craft … however … every so often there is always something you were least expecting. So when a Top Gear producer entered Drive’s design […]
New Design magazine editor, Alistair Welch, visited Drive to write a piece for their consultancy feature in the automotive design edition. The article records his conversation with Drive directors Chris Longmore and Mark Pritchard and looks at some recent milestone projects in the company’s 20 year history and thoughts on both the challenges and opportunities […]
The Coventry University Automotive and Transport Design Degree Show once again showcases the talented designers graduating from this highly regarded course. Chris Longmore presented the Drive Sketchbook Award to Marco Gulla whose sketching output clearly demonstrated his ideas and concepts through inspiring and engaging hand-drawn sketches. Along with the Award he received £500 to enable […]