SAIC have an advanced design studio on prime Maryleborne real estate in the middle of London. The open plan arrangement with designers’ zones, review areas, chill out space and groovy chairs provides a creative environment with which to attract design talent to ddefine the future SAIC Group products. When I started Drive and was shown […]
Drive has provided consultancy services to many low volume vehicle manufacturers and during that time has built up an understanding of the challenges that these businesses face in developing and establishing a successful vehicle in the market. Niche vehicles have always provided opportunities for entrepreneurs to build successful businesses but now more than ever they […]
I wrote this post 5 years ago. So it is now 25 years since Senna passed away, and 5 years on Michael Schumacher’s condition is still unknown to the general public. On TV last weekend it was amazing to see his wife Corinna watch from the pit wall as their son Mick tested a 2019 […]
I can’t believe it has happened again, Heart breaking. This is my original article I wrote on 28th May 2014. Reading the headlines on Friday evening I was dismayed to hear about the fire at the Glasgow School of Art, one of the most important and historic Art Nouveau buildings in the UK. It has been […]
I often get reminded, here at Drive, that design is all about opinion, so here’s mine on the dark and scary world of job applications. So you can take some of it on board, all of it on board or none at all and prove me wrong. It’s the age old and favourite past time […]