Once again we were filming the Geneva Motorshow for our clients, capturing the latest design trends on production cars and future directions as expressed by the concept cars.
This is our edited version and to get some insight to this years show read Gareth’s account here
Geneva International Motor Show 2015, Salon International de l’Automobile. Palexpo, Press Days 3rd 4th March 2015
Drive was approached by Richard Collar, Head of Bespoke Sales and Marketing at Rolls-Royce Motor Cars, to produce a promotional piece that would allow them to show the 1001 Nights limited edition car to their valued customers. The challenge was to demonstrate the features prior to the car becoming a reality. Although a CG car animation would show off the new edition, Drive’s creative team suggested that the true craftsmanship involved could only be captured by filming the people involved in assembling the car.
This was agreed but threw up another issue. As it would be filmed on location at Rolls-Royce Goodwood, it was imperative that the filming was done with the least possible disruption to ensure that production would not be interrupted. Therefore the film crew and equipment required needed to be minimal yet deliver Rolls-Royce quality.
The success of the film was fantastic and measured by the limited number of cars being allocated before production started. We continue to work with Rolls-Royce Motor Cars and the Bespoke team at Goodwood, on a number of projects.
Continuing with our designer insights series from the Geneva Motor Show, Maximilian Missoni, Exterior Design Chief for Volvo Cars, explains the new design direction Volvo are taking with their Concept Estate.
As part of our designer insights series, Pratap Bose, Head of Design for TATA Motors, gave us an overview of the TATA design language encapsulated in the Nexon.
As part of our coverage of the Geneva Motor Show we were pleased to interview Kevin Rice, Creative Director of Mazda Europe, who introduces the new Mazda Hazumi Concept Car and talks about the Mazda Kodo design philosophy.