- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Over the last 30 years, 3d artists have relied heavily on alot of computing power to render animations. Not so long ago an animation of a minute or so, might take days to output on dozens of computers packed out in air conditioned server rooms. Once the rendering is done, a whole load of post production has to be done afterwards to fine tune and colour grade too. Hold on a minute, not quite right? Need a last minute change? The product has been updated? Back to the farm it goes for another couple of days.
In my previous blog explaining the creation of the scene here I showcased a few images I put together in Unreal of my favourite Mclaren, the 720s. Following on from this, I’ve now produced an animation . The camera pans, edit and tonal adjustments were all done in Unreal and outputted in near real time.
Beyond that, the scene is ready for interaction too. Need a configurator or a VR experience? No problem.
Being able to render this animation in near real time is without doubt a real game changer and all on one fairly average PC too. Outstanding! It’s changing how I work dramatically. It’s now possible to sit (and view remotely too!) with clients to make changes on the fly and see final results there and then.
And I’m not even touching on what’s just around the corner too. The 3d industry has been on fire with news of Unreal 5. It’s jaw dropping and all in real time. I’ve been waiting for this development for decades and it’s finally here.
CG images can be used to help promote a car manufacturer’s products, and these two have been screened grabbed from the above animation.
Every shot created is different and every car has certain angles that show it off at its best, Drive’s team of creative visualisers and automotive designers combine to create and ensure great results.