- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Drive were invited to attend the National Transport Design Centre opening ceremony, with a private viewing of the Coventry Automotive Design Degree Show being arranged before the event.
At the degree show the quality of the student’s design work was very high, with the diverse range of transportation projects catching the eye. I truly believe that the quality level overall was the best in recent years and a tribute to the designer’s hard work and the course tutors’ support.
The limited time available to view and be able to talk with the students before being transported to the NTDC, means a return visit will be required to fully appreciate everyone’s efforts. For those we didn’t get the chance to speak to on the night I apologise.
Meanwhile on the other side, as the day entered the twilight zone, Jaguar’s Ian Callum and Jodie Kidd cut the ribbon to officially launch the National Transport Design Centre – NTDC. The vision of the facility is to be recognised as a world leader in understanding the factors which influence transport design. Quite an ambition, but with the centre’s facilities and attendees from industry that included, Martin Darbyshire of Tangerine, Geely’s Guy Burgoyne, Pratap Bose and Martin Ulharik from TATA and Anthony Kenny-Williams from SAIC amongst others all making the right noises, hopefully an achievable one.
I would like to thank everyone involved in the event for inviting us and making the evening such a success.