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The Design Museum played host to a fascinating evening where Italy’s famous carrozzerias discussed Italian tradition and creativity in car and industrial design, before a private view of the inspiring Ferrari: Under the Skin Exhibition.
The discussion, extremely well chaired by Richard Charlesworth, felt like you were eavesdropping on a friends’ private evening, with the conversation flowing easily between Fabrizio Guigiaro – Founder GFG Style and Carlo Bonzanigo – Pininfarina Head of Design, as they revealed the beginnings and pedigree of their respective companies, enlightened us on their inspirations, and gave us insight to their particular approaches to design, projects and clients.
Johann Lemercier – Design Manager Centro Stile Ferrari gave intriguing accounts of his experiences having been on both sides of the client / consultancy relationships, as well as clearly outlining the design language approach adopted by Ferrari. Louis de Fabribeckers – Touring Superleggera Head of Design, explained why design houses such as his will always have a place to bring objective and fresh eyes to the in-house design projects of the large manufacturers, whilst new kids on the block Frangivento Italia were keen to explain their ideas to shake up the established order.
Following refreshments and a chance to catch up with colleagues from the industry, there was the opportunity to study the Ferrari exhibition. A history of the man himself Enzo Ferrari, leads on to the comparison of traditional and modern techniques in producing designs, models and production cars.
Ferrari wouldn’t be Ferrari without the motor racing running through its soul, and the exhibition has plenty for a fan like myself to enjoy. Images like the one below capturing a moment in time between Enzo Ferrari and Gilles Villeneuve, the Ferrari 312 engine and crash helmets of heroes providing plenty of conversation topics later that evening at the Italian restaurant over the road!
Special thanks has to go to Paul Torres Mantilla (ITA) who invited us to the event organised by ANFIA – Carrozzieri e Progettisti Group and The Italian Trade Agency (ITA) in collaboration with SMMT and MIA.