- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
When visiting the Geneva Motor Show you always bump into familiar faces, whether they are clients, ex-colleagues or old friends. In fact, it’s usually so busy you don’t have the time to say hello to everyone. This year was no exception, but we did meet up with Daniel Tomicic, organiser of the annual Auto(R) conference and in amongst other things he passed us the details of a photographer, Daniele Madia who was also covering the show.
Even though our thoughts tend to centre on the overall design of a car, it’s relationship to a brand, and design trends, detail is of course incredibly important. Daniele’s photos focus mainly on the intricate aspects of some of the supercars that were at the show, and we’re very happy to be able to share some of them here. Enjoy as they’re lovely to browse through.