- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Over the last 25 years, visualisation teams have relied heavily on a lot of computing power to render animations, and Drive’s experience has developed with the technology and we now create realtime animations for automotive marketing.
Not so long ago an animation of a minute or so, might take days to output on dozens of computers packed out in air conditioned server rooms. Once the rendering is done, a whole load of post production has to be done afterwards to fine tune and colour grade too. Hold on a minute, not quite right? Need a last minute change? The product has been updated? Back to the farm it goes for another couple of days.
But the new technology gives us the opportunity to refine the output and deliver a higher quality animation beacuase we are able to make adjustments closer to the cut off deadline.
In my previous blog explaining the creation of the scene, here , I showcased a few images I put together in Unreal of my favourite Mclaren, the 720s. Following on from this, I’ve now produced an animation with the camera pans, edit and tonal adjustments all refined in Unreal and outputted in near real time.
Beyond that, the scene is ready for interaction for a configurator or Virtual Reality?
CG images can be used to help promote a car manufacturer’s products, and these two have been screened grabbed from the above animation.
Every shot created is different and every car has certain angles that show it off at its best, Drive’s team of creative visualisers and automotive designers combine to create and ensure great results.