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The Royal Automobile Club on Pall Mall is a very fitting place for the Royal College of Art to display their Anglo-American Emeritus Design Competition.
Founded in 1897 with the aim of encouraging the development of motoring in Britain, today the Royal Automobile Club is one of London’s finest private members’ clubs, with its magnificent galleried hall.
The invited guests were treated to a display of fifteen design concepts created by first-year students studying at the Royal College of Art Vehicle Design faculty.
Set up on easels and displayed as works of art, the projects were well received by the judging panel of Club members and industry experts.
Standing beside his design winner Pontus Merkel, an ex-industrial design student from Umeå, Sweden said: ‘This is my first trophy and to receive it from the Royal Automobile Club is quite an honour. This gives me a great deal of confidence; I am humbled and thankful for this award.’