- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
The Royal College of Art vehicle designers were showing off their degree projects this week eager to explain the thinking behind their concepts.
Following on from last year, the demise of the steering wheel continues as most of the concepts looked to the autonomous ‘driving’ future.
The devil makes work for idle hands …… so what are we going to be doing as we recline in our vehicle.
Well, everything from looking after our new born baby to the wellbeing of our mental health. At this time reflecting on the evening, there was a positive message coming from the designers – very specific ideas, in-depth research and with an optimistic view for the vehicle’s future and its role in society.
For the Drive design team the talking point was Ken Zheng’s striking concept, not because of the type of vehicle, but the bold statement created through controlled lines and complex surfaces that appear deceptively simple.
If you have time get along to see the show, as well as the other course work – it is certainly worth a visit.
RCA is open to the public from June 23rd to 2nd July.