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As we get ready to cheer England on in the world cup over the next few weeks, it is interesting how important the details have become for every sports team or individual.
As the levels of all sporting athletes have reached incredible standards, it is the details, the adding together of 0.1 percent, that make the difference between winning and losing, and clothing is one of those areas.
Ayrton Senna started to turn his driving gloves inside out so the seams and stitches didn’t give any discomfort, and then the manufacturers started to make them that way. Sir Clive Woodward looked at every aspect of the England Rugby team, and realised the traditional rugby shirt by its very design and fabric made it heavy especially as it absorbed moisture and rain, and also was easy for the opposition to grab. They got the manufacturer to redesign to be more like a sprinters, lighter and skin tight. They also noticed that England teams were better in the first ten minutes of a game than the first 10 minutes of the second half, so they tried to replicate the conditions, so everyone had a new clean strip for the second half. They certainly looked superior to the opposition at that point, and that psychological edge is so important.
So with England players about to pull on the famous strip with Three lions on their chest it is interesting to see its specification –
Ultra soft DRI-FIT fabric designed to pull moisture away from the skin to the outside of the shirt where it evaporates more quickly.
Laser cut holes and engineered mesh zones under the arms and mid-back to provide increased breathability and airflow to help keep cool.
An engineered burnout mesh to help regulate body temperature over 90 minutes.
Whatever you think, if it makes 0.1% difference to every player (even in his mind) for every minute of every match, that could be the difference between lifting ‘the’ Cup and using one to drown ones sorrows.
Good Luck to the England Team