- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
In the world of the design consultancy we are familiar with getting a wide variety of clients through our doors, along with a vast amount of projects from supercars to space craft … however … every so often there is always something you were least expecting like the Top Gear Track tor.
So when a Top Gear producer entered Drive’s design studio; a world where dreams are created, made, smashed and cherished, he approached with a big grin on his face, beaming with his latest project for us to get involved with … and now it is a gaming sensation in Forza Horizon 4.
A brief was set out, to turn a common tractor into a ‘supercar-tractor’, to alleviate the common countryside issues of being stuck behind a tractor at speeds of 15mph for miles and miles … So this creation was to have a handsome V8 – it sounded like a good start. Other aspects for the new extreme farming solution was that it would have to be able to retain all the functionality of a current tractor; ploughing, towing, ground clearance etc.
So it couldn’t be compromised by its new super-car styling.
So with the desires of Matt Le Blanc outlined, the initial visual cues for the Track-tor were down-force, extreme styling, aggression and a McLaren F1 inspired seating arrangement. Large splitters and diffusers were a go head!
The designs were swept off to the Top Gear fabrication team, and our usual design process, common throughout the car design industry, of sketch, alias Cad, CNC mills, reviews, dynoc / highlight checks, was ……. side stepped. Let’s just say the result was a true one off, bespoke hand crafted in the true tradition of British engineering ingenuity and excellence.
A fun project to have completed and it was great to be able to get down to the Top Gear studio to watch the show filmed live as a bonus. The Track-tor appeared on Country File and Top Gear and excelled in every test thrown at it, on track, road and field! (25th March 2017)
Drive can sleep soundly at night knowing that we have helped Top Gear solve tractor traffic congestion.
images subject to copyright – image courtesy of TopGear www.topgear.com