- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
On a cold, damp Monday morning in December at Brands Hatch the Zenos E10 prototype, that was designed by Drive, is sitting in the pit garage and I am talking with Ansar Ali one of the founders of Zenos Cars. As always he is in good humour and as we discuss the car he scans the invited guests to make sure they are being looked after by his team.
I have looked forward to this moment ever since we were approached by Ansar and Mark Edwards with their vision and business plan for a new lightweight sports car that required both a visual and physical identity to establish the brand. For me, this was an exciting challenge and a project that all at Drive believed in.
So as I pulled on my crash helmet and slide in to the cockpit of the E10 prototype, it was a chance to celebrate all the work, effort and dedication of everyone involved with Zenos, with particular pride in Drive’s team who approached the project with their usual commitment and passion.
To date the response to the Zenos E10 design has been fantastic; with nearly 90 deposits taken from viewing the showcar prototype alone, it is looking like a business success for Zenos.
As I drove the car around the local roads all I was thinking was ‘don’t get caught speeding’ …. So all I can tell you is that it handles great and they didn’t catch me!
With the launch of the production Zenos E10S at the 2015 Autosport Show, it is great to be able to reveal the definitive design and tell you about our involvement.