At drive we have found that art direction and story boarding are often over looked by clients, but the clarity and time saving of everyone having a clear understanding of the end result is invaluable.
For an Art Director the use of storyboards is the first step in making the vision that they have in their mind’s eye a reality.
Mood boards and reference images can cause confusion as it is rare that one reference image can completely sum up the composition and lighting that has been envisioned.
Just like a car designer’s initial sketch, the intent can be captured quickly whilst still leaving room for one’s imagination to develop the idea.
