Designing a car for kids is not very different from designing a real one! The dedication, design process, attention to detail and final car quality are identical! When Craig from Kiddy Cars approached us he had a very clear business idea of what he wanted, but no understanding of what goes into turning that idea […]
Over the last 25 years, visualisation teams have relied heavily on a lot of computing power to render animations, and Drive’s experience has developed with the technology and we now create cg animations for automotive advertising. Not so long ago an animation of a minute or so, might take days to output on dozens of […]
Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars, of which many are McLarens leaving from McLaren Technical Centre, following their test and handling route that goes right past our design studio in Ripley. The 720s remains my favourite in their line up and the discovery […]
It is often said “It’s not what you know but who you know.” In my experience, often ‘It’s not who you know It’s who you don’t know’ that leads to the greatest opportunities. When I left my previous company and started Drive, I had no business plan, no office and no equipment. The one thing […]
Circular Design is not about Wheels – Circular Design, Circular Economy, and how it is applied to the Automotive sector One of a series of closed Discussion Sessions that Drive hosted over the lock down, dealt with Circular designa nd the Circular Economy. Design leaders from all aspects of the transportation and travel sector (rail, […]
