- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Due to the high quality expected, Drive often creates Super yacht animations and CG images for brokers and naval architects, imparting their experience of dealing with car brands such as Rolls-Royce Motor Cars and McLaren Automotive.
Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our aim is to provide a quality service, building our reputation of bringing real value to our clients. All knowledge gained from other industries is then incorporated into our work flows and brings benefit to all our clients across all sectors.
Working with yacht manufacturers’ marketing teams as well as supporting super yacht brokers, naval architects and yacht designers, is an enjoyable experience allowing our creative team to work on projects without 4 wheels.
Searching for Automotive Designer recruitment agencies? With the continued growth of online databases such as LinkedIn has recruitment become so simple anyone can do it – making agencies redundant?
We believe this isn’t the case and indeed the role of a good recruitment specialist is even more important for both a business and the person seeking a new role.
With a large proportion of people on LinkedIn connected to 3,000+ individuals it is assumed that if they post an advert then, miraculously, they will have the right person apply or an individual will see the advert for the position they crave. In most cases the right person doesn’t spend their time sitting on-line to see the job post sandwiched between the adverts and ‘if 5 dogs = Banana, what is **? ‘.
Advertising every position on your website is also an option but brings in multiple applications which can make meaningful applicants harder to spot.
At drive our approach is more targeted – we are not looking to fill 500 positions. We aim to match the most experienced and talented design personnel with the industry’s leading design teams; we are also looking to support our valued clients (individuals and companies) by matching personalities, talent and experience with the right roles.
We believe that if candidates are happier to send a CV via a portal, rather than spending some time with us discussing their experiences and ambitions, then they probably aren’t the people that our clients are looking for.
Being trusted advisors to some of the world’s most prestigious automotive studios and influential individuals, we take our responsibilities seriously and realise that our reputation is dependent on these relationships. Using our personal approach we understand the studio’s aims, select the correct personalities with relevant professional expertise to ensure a successful working relationship for both the studios and individuals alike.
Imagine positioning a camera when you don’t know the exact position of the subject, you do know it won’t be there for several months and the client is demanding an image within 3 weeks. So you decide on the CGI route only to discover that there is no data available of Virgin Galactic’s Space Ship Two. That is the scenario we faced to create Virgin Galactic landing cgi visuals.
Photographer Richard Seymour came to Drive CGI Studio to deliver a fast, cost effective and flexible process for producing the high quality images required whilst maintaining art direction freedom throughout.
As Richard flew out to the Spaceport America site in New Mexico to capture the back plates and HDR images for domes, Drive’s expert team of modellers got on with creating the 3d data Spacecraft from scratch using information gleaned from the web.
Richard’s photographs were transferred to the studio before he had said his farewells, and Drive’s creative team set about finalising the environment using early volume models in the scene to match camera angles ready for further creative input.
The digital 3d model was completed, textures and finishes applied and then dropped into the virtual environment. Once the creative direction and images were completed, the final retouching was applied.
No chance? On release, on time, on budget.
These CGI renders feature Virgin Galactic’s Space Ship Two at Spaceport America in New Mexico.
Photography and art direction by Richard Seymour, CGI work by Drive CGI, Retouching by Nick Humphries.
These images are strictly not for reproduction without permission. Virgin and Virgin Galactic are registered trademarks.
Chris Longmore, drive’s founder and director was recently a podcast guest on That Purpose Show, ‘Driven by Design’ episode with Chris Taylor from The Podcasterists.
That Purpose Show explores the fascinating world of Purpose, talking with everyone from brands and content creators, to voices with the authority. Exploring what Purpose is, why it’s important and how to communicate it in a relevant and authentic way.
In this episode ‘Driven by Design’ they delve into how Chris and his team of creative designers undertake painstaking research into the personality and values of the marques they design for. As well as expert analysis of future automotive consumer trends to truly understand the brands purpose.
Drive’s remarkable rigour and commitment to their purpose of design excellence allows them to transform often nebulous concepts into physical reality, supported by emotive CGI visual content for advertising and PR campaigns.
We hope you enjoy listening to the two Chris’ chatting and get some insight into the journey of how automotive concepts become reality.
Our creative team have the experience, creativity and understanding to deliver your outstanding automotive video marketing material. We work with you, whether you are a car manufacturer, car dealer or design studio, to deliver content that creates an emotional connection with your customers.
We have over 25 years’ experience of working with and delivering quality content to many premium clients including Rolls-Royce Motor Cars, McLaren Automotive and Jaguar Land Rover. In an exclusive world where confidentiality and exceptional quality is of utmost importance, our track record offers reassurance that you will get your desired results.
Once we have agreed the brief, deliverables, timing and budget our team will put a proposal together for you to agree to. Then we shall go through a planning and storyboarding ‘sprint’ with you to finalise the content. This sprint ensures that you are involved from the start and control the brand message, as well as getting to experience the process as we decide on studio shoots or location videos, cgi animation or stills, and edits for social campaigns and digital PR.
Our network allows us to work with leading directors, videographers and photographers bringing the highest quality of filmography and production to your marketing project.
As our creative team works alongside car designers, you can be assured that the best views and angles will be exploited to show off your cars in the best possible light!
Not only are we experienced filming location-based automotive videos, we are able to capture environments using photogrammetry to create a CGI version to combine with the digital car model assets to generate content. So if a vehicle isn’t available, the specific model not released yet, the location isn’t accessible or simply the weather lets us down, our team can still deliver the content.
Enough ….. let’s talk about your project and how we can help you. Give us a call and whether ultimately you use us or someone else, we’re happy to share our experience. 01483 211 200
Rolls-Royce Motor Cars
Working with Richard Collar, Head of Bespoke Sales and Marketing at Rolls-Royce Motor Cars, we produced a promotional piece that would allow them to show the 1001 Nights limited edition car to their valued customers. The challenge was to demonstrate the features prior to the car becoming a reality. Drive’s creative team suggested that the true craftsmanship involved be captured by filming the people involved in assembling the car. As it would be filmed on location their Goodwood site, it was imperative that the filming was done with the least possible disruption to ensure that production would not be interrupted. Therefore the film crew and equipment required needed to be minimal yet deliver Rolls-Royce quality.
The success of the film was fantastic and measured by all the limited edition cars being allocated before production started. We continue to work with Rolls-Royce Motor Cars and the Bespoke team at Goodwood on a number of projects.