New Design magazine editor, Alistair Welch, visited car design studio drive to write a piece for their consultancy feature in the car design edition.
The article records his conversation with drive directors Chris Longmore and Mark Pritchard and looks at some recent milestone projects and thoughts on both the challenges and opportunities that electrified power trains and autonomous systems are presenting automotive designers and companies.
Automotive design consultancy Drive celebrated its 20th anniversary in style. In August the company decamped to the Goodwood Revival where it occupied a pop-up car design studio which, in the nostalgic spirit of the motorsport event, showcased some of the car design techniques of yesteryear. Whilst today you’re more likely to see a designer working in 3D CAD rather than at a drawing board, a passion for exceptional automotive design is timeless …..
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