- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Designing a car for kids is not very different from designing a real one! The dedication, design process, attention to detail and final car quality are identical!
When Craig from Kiddy Cars approached us he had a very clear business idea of what he wanted, but no understanding of what goes into turning that idea into a real product.
This is where our team were able to bring all their experience to the project and help guide him through the process. From initial brief, concept sketch, packaging, engineering, digital modelling, prototypes and final product as well as marketing material. Every step was a learning curve and important to reduce the risk element at each stage. Through clear communication everyone was on board and there was no unexpected hurdles, delays or costs at the next stage.
Various production methods had to be explored and their individual characteristics necessitating design revisions, be it mould splits or part fitments.
Even the Christmas Marketing Video was undertaken at Drive, so a complete service.
“Mark, There was never a moment when you weren’t there for me throughout all this – nothing was a problem – any issue you just simply worked your way around. The professionalism shown by you & Chris to me combined with the committed, pleasure to deal with culture that all the team at Drive have, has made this client (even a very small and unbranded client such as me) unbelievably grateful to you. You stayed with me, cared and I appreciate it wholeheartedly. The new design is now the face of the brand…… I’ll never call you during the design process ever again – just call me when it’s done.”
Craig Beswick – Kiddy Cars