Drive were approached by Apex Motors to support the development of a new fully electric super sports car. Apex had the foundations of their vision in place – a clear design theme shown in a series of early concept sketches, a rough CAD volume model, and clarity around the aspirations of the end product : A fully EV, lightweight sports car with integrated Lidar for autonomous level 3 included for when legislation permits.
While Apex Motors had the vision and direction, they unfortunately had limited resources to realise their ambitions of launching a working show car at the Geneva Motor show. With our considerable expertise in using digitally-led design processes we had complete conviction using extensive VR tools to develop and refine the car in collaboration with Apex’s design director. From the outset, these tools were heavily used to shape and refine the design to help stretch the budget, but achieve a well resolved, refined exterior that would stand up to close scrutiny at the motor show and press photographs.