- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
Aeronautical engineer-turned-artist Brendan Walker the creator of VR Playground, involved Drive in the building of the environments that he then programmed into a virtual reality experience. You put on a virtual reality headset and start to swing, the motion detection matches your inputs and you are transported through the virtual world.
Walker, is one of the worlds created in his VR Playground which you can currently experience at the Norfolk and Norwich Festival.
The diversity of the public enjoying the experience shows the empowerment of Virtual Reality technology.
“The worlds I have created are going to challenge your body and mind,” commented thrill engineer Brendan Walker.
Brendan has taken the forces of the swing and re-engineered or reverse-engineered them create four new virtual worlds where you believe that your body is doing four very different things other than swinging. As a spectator you will think people are just on an ordinary swing but the experiences for people include bouncing like a shuttlecock across buildings, feeling like you are inside a giant wheel rolling through the street and propelling yourself like a jellyfish undulating upwards in the water.
This has been a fascinating project to be involved with. Drive are building on this experience, and hoping to take some of the learning and applying it to the automotive and transportation industries
Brendan Walker – http://www.aerial.fm