- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
It is a historic moment for drive as the drive Limited Edition Zenos E10R takes to the road carrying the drive logo, on the distinctive new colour and trim package with Charged Graphite colour, black anodised chassis and additional equipment that makes this the fastest Zenos yet.
This is the first time ‘designed by Drive’ has appeared on a car, and it is a great honour. With Zenos recognising the importance of the design in their success, they are keen to celebrate the relationship with Drive who penned their car, by displaying ‘designed by Drive’ on the buttress.
“Zenos Cars has a long standing relationship with the team at Drive and the E10R provided the perfect opportunity for us to celebrate our partnership. Who better to style and detail our range topping product than the brilliant team that designed it from the outset?” enthused Mark Edwards, CEO of Zenos Cars.
Lead designer Mark Przeslawski commented “The Drive edition E10R had to stand out from the rest of the E10 range, being one of the most exciting cars you can drive we had to inject this emotion into its appearance. As designers we are passionate about everything down to the last detail, being able to have the freedom of paint finishes and colour schematics gave us the scope to create the ultimate E10R.”
With the drive team all very keen drivers it is appropriate that it should be the fastest Zenos yet that carries the Drive Logo. The Drive Edition E10R is track-ready, with adjustable suspension, updated brakes and 6-speed transmission, with race harnesses. It’s track-quick, too, with 500 bhp/tonne serving up 60 mph in as little as 3 seconds, and masses of torque available throughout the rev range.
Designer Gareth Culverhouse commented “The visual expression of the car is completely different, and this is all down to the colour and trim we chose in-house, it’s how we always envisioned a Zenos should be. We used a range of dark finishes and deep metallic paint to give the car a sinister but premium feel, whilst the contrast of the yellow graphics adds visual drama.”
This partnership between Drive and Zenos can be seen as the beginning of a long term relationship akin to that of Pininfarina and Ferrari.