drive international automotive design consultancy

drive international automotive design consultancy | Car design studio nr London | UK

Italian Carrozzerias’ discussion at Design Museum

Posted on Tuesday December 1, 2020 by Chris Longmore

The Design Museum played host to a fascinating evening where Italy’s famous Italian Carrozzerias discussed Italian tradition and creativity in car and industrial design, before a private view of the inspiring Ferrari: Under the Skin Exhibition.

The discussion, extremely well chaired by Richard Charlesworth, felt like you were eavesdropping on a friends’ private evening, with the conversation flowing easily between Fabrizio Guigiaro – Founder GFG Style and Carlo Bonzanigo – Pininfarina Head of Design, as they revealed the beginnings and pedigree of their respective companies, enlightened us on their inspirations, and gave us insight to their particular approaches to design, projects and clients.

Italian Carrozzerias

Johann Lemercier – Design Manager Centro Stile Ferrari gave intriguing accounts of his experiences having been on both sides of the client / consultancy relationships, as well as clearly outlining the design language approach adopted by Ferrari.   Louis de Fabribeckers – Touring Superleggera Head of Design, explained why design houses such as his will always have a place to bring objective and fresh eyes to the in-house design projects of the large manufacturers, whilst new kids on the block Frangivento Italia were keen to explain their ideas to shake up the established order.

Following refreshments and a chance to catch up with colleagues from the industry, there was the opportunity to study the Ferrari exhibition.  A history of the man himself Enzo Ferrari, leads on to the comparison of traditional and modern techniques in producing designs, models and production cars.

Ferrari wouldn’t be Ferrari without the motor racing running through its soul, and the exhibition has plenty for a fan like myself to enjoy.  Images like the one below capturing a moment in time between Enzo Ferrari and Gilles Villeneuve, the Ferrari 312 engine and crash helmets of heroes providing plenty of conversation topics later that evening at the Italian restaurant over the road!

Italian Carrozzerias Enzo and Gilles

Link for more information The Design Museum

chris blog sig

Previous Post
Next Post

The Driveway™

Welcome to drive, an international automotive design consultancy, where vision meets precision.

drive delivers bespoke, high-performance, and AI-optimised design solutions for the most visionary brands.

drive have cultivated a unique approach encapsulated in The Driveway™.  Not just a process but an attitude, a personalised approach and a distinct culture that sets us apart.

Categories

  • CGI (15)
  • Design (24)
  • Discussion (24)
  • Events (19)

Other News & Views

View all →
←
→
speedcase by drive luggage

driveluggage.com fullsite launching July ’25

Join us on our journey and enjoy the drive! www.driveluggage.com

Read More
Drive design

Design Consultancies offer something different

Few companies do not use the services of external design consultancies.

Read More
Zenos E10 chassis

Designing for a startup car company

Drive were approached by Zenos Cars because of their experience of designing for a startup car company.

Read More

Designing bespoke car luggage

Luxury automakers are designing bespoke car luggage to compliment their vehicles.

Read More

BUILDING TRUST

We believe that building trust, with the people we are going to work with, is vital to ensure a long term relationship.

Read More
designing body kits and accessories for cars and vans

Designing body kits and accessories

The UK’s aftermarket sector is worth over £21 billion per year.

Read More

Let’s build something extraordinary together.  Contact us 01483 211200

Contact Us →
  • Home
  • Special Projects
  • The Driveway™
  • Insights
  • About Drive
  • Let’s meet
  • CAREERS

Where to find us

1 Rose Lane, Ripley
Woking, Surrey
GU23 6NE

+44 1483 211200
hello@drivedesign.co.uk

©2025 Drive Inc Ltd. All rights reserved. Company no. 03444731. Privacy Policy.

  • Home
  • Special Projects
  • The Driveway™
  • Insights
  • About Drive
  • Let’s meet
  • CAREERS
  • Home