McLaren Special Operations’ marketing department commissioned us to produce a number of CGI car images for their car brochure. The animation below shows the the work that goes into creating a CGI car image for a brochure.
TELL A STORY
We believe a CGI visual should tell a story, and this one captures the moment when a young boy becomes fascinated by cars, as he sees the special edition McLaren MSO 650S.
After discussion and signing-off the storyboard content of the shot, we arranged the photo shoot to take place in London. Following a scout of suitable locations, one in Holborn was decided on and the shoot was set up.
PHOTOGRAPHING BACK PLATES
On the day, the models were positioned and talked through their poses, while the photographer set up the equipment. A number of shots were taken to get the composition right. Then using VRED to position a cgi car and then place the models on the trial back plates. It was then a case of waiting for appropriate natural lighting.
British weather being what it is, it became clear that we were going to have to re-work the photos in post production to replicate the requisite sunny day look.
We shot the models with backplate and support material for the lighting and reflections of the CG car. Finally we reviewed all of the content before heading off to our retouching suite.
CREATING A CGI CAR IMAGE
The following movie shows the build up of us creating a CGI car image through removal of unwanted elements in the scene. We added dappled lighting and adjusted shadows to give the image the warm sunny afternoon appearance.
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