Drive Automotive Design Consultancy

Automotive Design Car Design Future Mobility Whatever you call it, We live and breathe it. - Drive automotive design consultancy.

Drive

Posted on Wednesday April 19, 2023 by Chris Longmore

I have been thinking back to one of the first decisions that had to be made when starting our company.
The name.
 
It is obviously very important so worth taking time to consider it, as it will be an identity that you will represent, and vice versa, for some time.  As your calling card it can say a lot about the company and will give a certain impression to potential clients.  Although not the be all and end all, it can make a difference.  So deciding whether it is easily pronounced or spelled, will look good graphically, relate to the industry you are in or taking the opposite approach and going against convention for the sector, needs to be thought through.
 
Like everyone in the position of naming their business I went through a number thought processes and ideas.
 
I rejected the use of my name because I was clear that the company should have an identity of its own and when people joined they would influence the character through their involvement.  It would also be able to carry on trading without me involved if need be.  I also knew I wanted a name that wouldn’t become an acronym like BMW, nor just letters with no meaning.
 
One approach I took was to think about what traits I believe it takes to succeed; determination, ambition and drive. 
Bingo!

drive and determination

From first Logo and business card to current

The more I thought about it drive was clearly the obvious choice, for sure the character aspect, clearly car and vehicle related, and it is what I love to do. Along with 99% of people involved in the car design industry.
 
As with a lot of people over the last few months I have been reassessing life and business. An important part of that process being listening to podcasts – especially in the middle of the night.  One in particular, The Futur with Chris Do, has been a major source of inspiration and a re-energiser.   
So it seemed appropriate to use this image from one of his twitter posts – a potential chapter for his (well worth reading) book ‘A Pocket Full of Do’.

Now is a time for focus and drive, as our company passes through it’s 25th year, in order to steer a clear future direction.

top image credit – Chris Do – the futur

Previous Post
Next Post

About Us

Drive is a Design Consultancy building long term relationships with design driven companies, designing beautiful products that enhance their brand’s position in the market place.

Categories

  • CGI (15)
  • Design (20)
  • Discussion (21)
  • Events (18)
  • Uncategorised (1)

Other News & Views

View all →
←
→
Drive design

Design Consultancies offer something different

Few companies do not use the services of external design consultancies.

Read More

Car company startups design advice

Providing car company startups design advice can be one of the most rewarding challenges for a consultancy like Drive.

Read More

Who designs aftermarket body kits and accessories?

The UK’s aftermarket sector is worth over £21 billion per year.

Read More

Future Mobility Design Studio Open Day

Drive invited recent design graduates to get an insight into the workings of a Future Mobility Design Studio

Read More

Goodwood Festival of Speed

THE FUTURE IS LOOKING RETRO CHIC
Goodwood had something for everyone, classic cars that were futuristic in their time and concept cars for our future looking more than a little retro.

Read More
Portfolio

Car designer portfolio advice

Mark Przeslawski gives some car designer portfolio advice on what a graduate designer’s portfolio should contain.

Read More

Call us and have a chat about your project   01483 211200

Contact Us →
  • Home
  • About Us
  • Why Us ?
  • Who chose us ?
  • Our Views
  • Careers
  • Contact

Where to find us

1 Rose Lane, Ripley
Woking, Surrey
GU23 6NE

01483 211200
hello@drivedesign.co.uk

©2023 Drive Inc Ltd. All rights reserved. Company no. 03444731. Privacy Policy.

  • Home
  • Home
  • About Us
  • Why Us ?
  • Who chose us ?
  • Our Views
  • Careers
  • Contact Us