drive international automotive design consultancy

drive international automotive design consultancy | Car design studio nr London | UK

Virtual Reality Car Design Studio

Posted on Tuesday August 1, 2023 by MarkPritchard

Virtual reality is allowing design teams to develop concepts quicker and resolve issues earlier.  Drive have always looked to integrate the latest technologies, and were early adopters of VR, with a Virtual Reality car design studio set up that we have integrated into our design process.

Virtual Reality Car Design Studio

So how have we facilitated the use of the VR set up within the studio?  We are always finding new ways to use it, but within the realms of being a beneficial tool rather than being a slave to it.

To highlight the benefits of integration of VR in our process, we initiated an internal project, that resulted in this Bugatti concept, as a demonstration for our transportation and product clients.

Internal projects like this are an important to everyone at Drive, with our passion for automotive design being able to explore ideas and and especially for anything that goes fast is in our DNA. With the initial concept penned the team worked together to design, resolve and refine the concept simultaneously combining our work flows through digital sketching , Alias modelling and the VR set up.

Virtual Reality Car Design Studio

The use of VR is a great tool to check the design through the modelling development process and helps both modeller and designer.  An instant tool at our finger tips that allows us to critique and rapidly develop concepts, producing a more refined and resolved result in a quicker time frame.  Being able to view the product in this way makes you aware of the design issues you may only realise when you are standing in front of a full scale clay.  We believe that ideally every project benefits from a physical model during development, but for projects where time or budget are constrained, VR is a benefit enabling to skip stages or start the physical modelling stage from a more advanced point, speeding up the process and saving time.

We use various systems like Autodesk VRED and Unreal Engine to create the Virtual Reality experiences.  We will be very pleased to discuss your requirements and support your adoption of the technology into your work flow.

https://www.linkedin.com/company/drive-inc-ltd

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