ON THE RIGHT TRACK
There may not be an obvious reason for major manufacturers with their own substantial and highly skilled design team to engage a design consultancy. Yet few companies do not use the services of external design consultancies for some smaller projects or as a validation of their internal designs.
Designing a new car is a huge task and can be all consuming. There are so many aspects to consider and work through, from aesthetic forms and materials, UI, UX, ergonomics, sustainability and environmental responsibilities. When you are totally immersed in a project, it’s not always easy to step back and see the bigger picture from a fresh perspective. As an independent car design studio, Drive can offer a fresh creative input or validation that the design direction aligns with the original objectives.
Understanding whether there is any appetite for a product is critical to deciding if it should be developed, but OEM studios don’t have unlimited time or resources to explore every possible idea while also developing and delivering their latest projects. Drive has supported projects such as exploring the potential for a new product, clever luggage storage solutions and introducing a new model type to a manufacturer’s range.
Involving a consultancy early during the initial concept phase can bring some unexpected benefits. An independent opinion can help dismiss or endorse an idea, focus ideation briefs, minimise wasted effort and help identify what will be seen as important. What should a vehicle celebrate in terms of feeling, technology and values? We can help validate some ideas, eliminate others or explore thoughts ‘on your behalf’.
Our goal is to help you achieve your goal.