Designing a car for kids is not very different from designing a real one! The dedication, design process, attention to detail and final car quality are identical! When Craig from Kiddy Cars approached us he had a very clear business idea of what he wanted, but no understanding of what goes into turning that idea […]
Over the last 25 years, visualisation teams have relied heavily on a lot of computing power to render animations, and Drive’s experience has developed with the technology and we now create cg animations for automotive advertising. Not so long ago an animation of a minute or so, might take days to output on dozens of […]
Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars, of which many are McLarens leaving from McLaren Technical Centre, following their test and handling route that goes right past our design studio in Ripley. The 720s remains my favourite in their line up and the discovery […]
Drive recently demonstrated Virtual Reality and Augmented Reality Experiences at our studio to a number of our clients. Attendees were able to experience virtual reality environments created for design review, new yacht interiors and as well as walk around and sit in virtual vehicles. Drive have been creating both Virtual Reality (VR) and Augmented Reality […]
