Circular Design is not about Wheels – Circular Design, Circular Economy, and how it is applied to the Automotive sector One of a series of closed Discussion Sessions that Drive hosted over the lock down, dealt with Circular designa nd the Circular Economy. Design leaders from all aspects of the transportation and travel sector (rail, […]
The Goodwood Member’s Meetings are enjoyable for all the usual reasons associated with this famous venue, getting close to exotic and rare cars, interesting characters both behind the wheel and on the banks at Lavant, and very expensive cars being pushed to their limits. A mix of cars and memories – Goodwood, Touring Cars and […]
It is often said “It’s not what you know but who you know.” In my experience, often ‘It’s not who you know It’s who you don’t know’ that leads to the greatest opportunities. When I left my previous company and started Drive, I had no business plan, no office and no equipment. The one thing […]
Can companies shift from designing electric scooters to small urban cars? In 2011, senior personnel from Hero Honda visited drive and during our presentation they referred to the mystery of the ‘black box’. They told us they were separating from Honda and although Hero had all the engineering and manufacturing expertise, Honda had been their […]
The Coventry Automotive Design Drive Sketchbook Award Winner 2021 Tom Hylton, was revealed at the Automotive and Transportion On-Line Degree Show. Following the high level of response to the Instagram online voting, there were 3 designers who were clear favourites with the voters. They were Tom Hilton, Yong Chang Lee and Henrik Svanvig, with Henrik […]
