It is often said “It’s not what you know but who you know.” In my experience, often ‘It’s not who you know It’s who you don’t know’ that leads to the greatest opportunities. When I left my previous company and started Drive, I had no business plan, no office and no equipment. The one thing […]
Circular Design is not about Wheels – Circular Design, Circular Economy, and how it is applied to the Automotive sector One of a series of closed Discussion Sessions that Drive hosted over the lock down, dealt with Circular designa nd the Circular Economy. Design leaders from all aspects of the transportation and travel sector (rail, […]
Due to the high quality expected, Drive often creates Super yacht animations and CG images for brokers and naval architects, imparting their experience of dealing with car brands such as Rolls-Royce Motor Cars and McLaren Automotive. Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our […]
The automotive design industry is in a period of change and established ways of doing things are being put under the spotlight and their effectiveness questioned. The processes used and the way projects are resourced are changing rapidly, as everyone re-evaluates working practices, their financial situation and the available technologies. The one glove fits all […]
Drive were approached by Zenos Cars because of their experience of designing for a startup car company. Zenos Cars’ business plan involved the design and build of a range of cars. The E10 concept marked the culmination of an intense design and development period. Drive and Zenos worked hand-in-hand to lay down the foundation for […]
