It is often said “It’s not what you know but who you know.” In my experience, often ‘It’s not who you know It’s who you don’t know’ that leads to the greatest opportunities. When I left my previous company and started Drive, I had no business plan, no office and no equipment. The one thing […]
The automotive design industry is in a period of change and established ways of doing things are being put under the spotlight and their effectiveness questioned. The processes used and the way projects are resourced are changing rapidly, as everyone re-evaluates working practices, their financial situation and the available technologies. The one glove fits all […]
23hrs 55mins and the suspension collapsed. Challenge yourself, be prepared, don’t assume, have a plan, be adaptable and never give up. 3 weeks beforehand I was offered a drive in the ’96 Nurburgring 24 hours race – a complex track, new car, lack of recent racing – a challenge and opportunity I just couldn’t miss. […]
Drive recently demonstrated Virtual Reality and Augmented Reality Experiences at our studio to a number of our clients. Attendees were able to experience virtual reality environments created for design review, new yacht interiors and as well as walk around and sit in virtual vehicles. Drive have been creating both Virtual Reality (VR) and Augmented Reality […]
Drive is often asked to provide business design advice for startup mobility vehicle projects. Many low volume vehicle manufacturers have benefited from our understanding of the challenges that businesses face in developing and establishing a successful vehicle in the market. Niche vehicles have always provided opportunities for entrepreneurs to build successful businesses but now more […]
