Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars, of which many are McLarens leaving from McLaren Technical Centre, following their test and handling route that goes right past our design studio in Ripley. The 720s remains my favourite in their line up and the discovery […]
Imagine positioning a camera when you don’t know the exact position of the subject, you do know it won’t be there for several months and the client is demanding an image within 3 weeks. So you decide on the CGI route only to discover that there is no data available of Virgin Galactic’s Space Ship […]
McLaren Special Operations’ marketing department commissioned us to produce a number of CGI car images for their car brochure. This animation shows the the work that goes into creating a CGI car image for a brochure. We believe a CGI visual should tell a story, and this one captures the moment when a young boy […]
Don’t offer options people don’t want and you’d rather not produce. This may seem obvious but it is something that some car companies don’t realise they are doing. In the rush to offer personalisation, freedom of choice or upgrade options, car companies offer a range of products and colourways, yet they have very little understanding […]
