UK Car Design StudioTata Motors

Alias modellers, designers and visualisers from Drive have supported TATA Motors since the inception of their UK car design studio. Initially providing critical on-site 3D modelling support to their newly formed design team, our relationship grew as their own design team and projects increased in size.

FILMING LOCATIONS

Being a lithe and agile studio, we could further support TATA’s fast paced projects from our own studio, and the scope of our involvement widened to the filming and production of a launch feature for the PIXEL concept car. This short combined CGI, live action and green screen studio filming and was shown as a multiscreen backdrop to the concept car designed by their UK Car Design Studio and presented at the Geneva Motor Show.

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Drive’s strength was their listening, understanding and articulating the market and our type of customer needs – the way they interrogated, challenged and interpreted them were in complete alignment with how we saw it.

Ansar Ali, Co-founder

In my time at Prodrive, I have never seen so much excitement among our staff about a new car. The design team have thought about every aspect and introduced ideas never before seen in motorsport.

John Gaw, Prodrive Director

We trusted Drive to decode Borgward’s original design DNA and transport it to the present day.

Roland Sternmann, Global Executive Design Director

It’s not often people exceed my expectations, but on this occasion Drive has gone above and beyond the call of duty

Iain Sanderson, Chairman

Great opportunity to work with the Drive team, who all understood what was required and proved themselves more than capable of meeting and exceeding the challenge of this project.

Guy Colborne, Head of Design

Drive did a great job from a sales and marketing point of view, designing a car that was true to Caterham values that we knew would sell … and sell well.

Graham Macdonald, CEO

Drive’s experience and expertise ensured Williams delivered a well resolved concept.

Ian Cluett, Head of Programmes & Commercial

I needed a tour of the studios before I realised their capabilities, it has opened up new possibilities for us in marketing communication.

Richard Collar, Bespoke Sales & Marketing Manager