Designing a car for kids is not very different from designing a real one! The dedication, design process, attention to detail and final car quality are identical! When Craig from Kiddy Cars approached us he had a very clear business idea of what he wanted, but no understanding of what goes into turning that idea […]
Over the last 25 years, visualisation teams have relied heavily on a lot of computing power to render animations, and Drive’s experience has developed with the technology and we now create cg animations for automotive advertising. Not so long ago an animation of a minute or so, might take days to output on dozens of […]
At drive we have found that art direction and story boarding are often over looked by clients, but the clarity and time saving of everyone having a clear understanding of the end result is invaluable. For an Art Director the use of storyboards is the first step in making the vision that they have in […]
Our creative team have the experience, creativity and understanding to deliver your outstanding automotive video marketing material. We work with you, whether you are a car manufacturer, car dealer or design studio, to deliver content that creates an emotional connection with your customers. We have over 25 years’ experience of working with and delivering quality […]
