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Automotive video marketing

Posted on Monday July 4, 2022 by Chris Longmore

Our creative team have the experience, creativity and understanding to deliver your outstanding automotive video marketing material.  We work with you, whether you are a car manufacturer, car dealer or design studio, to deliver content that creates an emotional connection with your customers.

We have over 25 years’ experience of working with and delivering quality content to many premium clients including Rolls-Royce Motor Cars, McLaren Automotive and Jaguar Land Rover.  In an exclusive world where confidentiality and exceptional quality is of utmost importance, our track record offers reassurance that you will get your desired results.

Automotive Video Marketing

Once we have agreed the brief, deliverables, timing and budget our team will put a proposal together for you to agree to.   Then we shall go through a planning and storyboarding ‘sprint’ with you to finalise the content.  This sprint ensures that you are involved from the start and control the brand message, as well as getting to experience the process as we decide on studio shoots or location videos, cgi animation or stills, and edits for social campaigns and digital PR.

Our network allows us to work with leading directors, videographers and photographers bringing the highest quality of filmography and production to your marketing project.

As our creative team works alongside car designers, you can be assured that the best views and angles will be exploited to show off your cars in the best possible light!

Not only are we experienced filming location-based automotive videos, we are able to capture environments using photogrammetry to create a CGI version to combine with the digital car model assets to generate content.  So if a vehicle isn’t available, the specific model not released yet, the location isn’t accessible or simply the weather lets us down, our team can still deliver the content.

Enough ….. let’s talk about your project and how we can help you. Give us a call and whether ultimately you use us or someone else, we’re happy to share our experience. 01483 211 200

Drive Creative Services

Rolls-Royce Motor Cars

Working with Richard Collar, Head of Bespoke Sales and Marketing at Rolls-Royce Motor Cars, we produced some automotive video marketing that would allow them to show the 1001 Nights limited edition car to their valued customers.  The challenge was to demonstrate the features prior to the car becoming a reality.  Drive’s creative team suggested that the true craftsmanship involved be captured by filming the people involved in assembling the car.  As it would be filmed on location their Goodwood site, it was imperative that the filming was done with the least possible disruption to ensure that production would not be interrupted. Therefore the film crew and equipment required needed to be minimal yet deliver Rolls-Royce quality.

The success of the film was fantastic and measured by all the limited edition cars being allocated before production started.  We continue to work with Rolls-Royce Motor Cars and the Bespoke team at Goodwood on a number of projects.

http://www.rolls-roycemotorcars.com/

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