The Goodwood Member’s Meetings are enjoyable for all the usual reasons associated with this famous venue, getting close to exotic and rare cars, interesting characters both behind the wheel and on the banks at Lavant, and very expensive cars being pushed to their limits. A mix of cars and memories – Goodwood, Touring Cars and […]
New Design magazine editor, Alistair Welch, visited automotive design company drive to write a piece for their consultancy feature in the automotive design edition. The article records his conversation with drive directors Chris Longmore and Mark Pritchard and looks at some recent milestone projects in the company’s 20 year history and thoughts on both the […]
A CGI Animation for Car Marketing can help promote a car manufacturer’s products, and this article outlines the process. Following a briefing, deciding on the objectives of the piece and its intended audience, we work out a story board and get sign off. On this occasion with the South Downs so close we scouted a […]
Drive were approached by Zenos Cars because of their experience of designing for a startup car company. Zenos Cars’ business plan involved the design and build of a range of cars. The E10 concept marked the culmination of an intense design and development period. Drive and Zenos worked hand-in-hand to lay down the foundation for […]
23hrs 55mins and the suspension collapsed. Challenge yourself, be prepared, don’t assume, have a plan, be adaptable and never give up. 3 weeks beforehand I was offered a drive in the ’96 Nurburgring 24 hours race – a complex track, new car, lack of recent racing – a challenge and opportunity I just couldn’t miss. […]
