“from a sales and marketing point of view, Drive did a great job designing a car that was true to Caterham values, that we knew would sell … and sell well”
Graham Macdonald – CEO
Brand development | Concept | Design development | Visualisation | Prototype / modelling | CGI, Animation | Film
Caterham Technology appointed us to work closely with them to design a high performance road car, as part of Caterham Cars’ joint venture with Renault’s Alpine brand, the cars being ‘distinctive, differentiated, and carry the respective DNA of Alpine and Caterham Cars.’
We were commissioned, after an extensive pitching process to the Board, due to our visual and emotional interpretation of the Caterham brand.
This new Caterham sports car represented a significant development for their company and therefore they needed a high degree of confidence in our ability to deliver both creatively and logistically.