Designing a car for kids is not very different from designing a real one! The dedication, design process, attention to detail and final car quality are identical! When Craig from Kiddy Cars approached us he had a very clear business idea of what he wanted, but no understanding of what goes into turning that idea […]
Circular Design is not about Wheels – Circular Design, Circular Economy, and how it is applied to the Automotive sector One of a series of closed Discussion Sessions that Drive hosted over the lock down, dealt with Circular designa nd the Circular Economy. Design leaders from all aspects of the transportation and travel sector (rail, […]
It is often said “It’s not what you know but who you know.” In my experience, often ‘It’s not who you know It’s who you don’t know’ that leads to the greatest opportunities. When I left my previous company and started Drive, I had no business plan, no office and no equipment. The one thing […]
Can companies shift from designing electric scooters to small urban cars? In 2011, senior personnel from Hero Honda visited drive and during our presentation they referred to the mystery of the ‘black box’. They told us they were separating from Honda and although Hero had all the engineering and manufacturing expertise, Honda had been their […]
At drive we have found that art direction and story boarding are often over looked by clients, but the clarity and time saving of everyone having a clear understanding of the end result is invaluable. For an Art Director the use of storyboards is the first step in making the vision that they have in […]
