Kiddy Cars are a range of cars designed for kids as a fun part of the shopping centre experience. They provide an important value-add service helping centres to cater for a wide range of visitors.
Designed from the ground up to specifically reflect the vision of Kiddy Cars, the project was approached as we would with any of our OEM clients, such as McLaren, Rolls-Royce or Ford. This moved the cars away from a cartoon-looking, cheap ‘toys’ into a mature, high quality on-brand product that added to the customer experience whilst visiting the shopping centre.
Following initial meetings a full brief was created covering design, engineering and production requirements and bill of materials to ensure the new products were commercially viable in this very competitive retailer market.
The designs were met with excitement from the client and quickly approved and developed in 3D. A functional prototype was made to test out the car in a shopping environment before moving into production. This design changed very little, but following a very favourable reception from customers, plans for future development continued with other body shell styles that utilised the patented platform and identical trim parts. Along with graphics, promotional CG visuals and animations. Kiddy Cars successfully produce these cars across their European customers.