The automotive design industry is in a period of change and established ways of doing things are being put under the spotlight and their effectiveness questioned. The processes used and the way projects are resourced are changing rapidly, as everyone re-evaluates working practices, their financial situation and the available technologies. The one glove fits all […]
The Coventry Automotive Design Drive Sketchbook Award Winner 2021 Tom Hylton, was revealed at the Automotive and Transportion On-Line Degree Show. Following the high level of response to the Instagram online voting, there were 3 designers who were clear favourites with the voters. They were Tom Hilton, Yong Chang Lee and Henrik Svanvig, with Henrik […]
Drive were approached by Zenos Cars because of their experience of designing for a startup car company. Zenos Cars’ business plan involved the design and build of a range of cars. The E10 concept marked the culmination of an intense design and development period. Drive and Zenos worked hand-in-hand to lay down the foundation for […]
23hrs 55mins and the suspension collapsed. Challenge yourself, be prepared, don’t assume, have a plan, be adaptable and never give up. 3 weeks beforehand I was offered a drive in the ’96 Nurburgring 24 hours race – a complex track, new car, lack of recent racing – a challenge and opportunity I just couldn’t miss. […]
Drive is often asked to provide business design advice for startup mobility vehicle projects. Many low volume vehicle manufacturers have benefited from our understanding of the challenges that businesses face in developing and establishing a successful vehicle in the market. Niche vehicles have always provided opportunities for entrepreneurs to build successful businesses but now more […]
