Over the last 25 years, visualisation teams have relied heavily on a lot of computing power to render animations, and Drive’s experience has developed with the technology and we now create cg animations for automotive advertising. Not so long ago an animation of a minute or so, might take days to output on dozens of […]
Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars, of which many are McLarens leaving from McLaren Technical Centre, following their test and handling route that goes right past our design studio in Ripley. The 720s remains my favourite in their line up and the discovery […]
A CGI Animation for Car Marketing can help promote a car manufacturer’s products, and this article outlines the process. Following a briefing, deciding on the objectives of the piece and its intended audience, we work out a story board and get sign off. On this occasion with the South Downs so close we scouted a […]
At drive we have found that art direction and story boarding are often over looked by clients, but the clarity and time saving of everyone having a clear understanding of the end result is invaluable. For an Art Director the use of storyboards is the first step in making the vision that they have in […]
Due to the high quality expected, Drive often creates Super yacht animations and CG images for brokers and naval architects, imparting their experience of dealing with car brands such as Rolls-Royce Motor Cars and McLaren Automotive. Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our […]
