drive international automotive design consultancy

drive international automotive design consultancy | Car design studio nr London | UK

NEWS & VIEWS - Creative Services

CGI Animation

CG animations for automotive advertising

Over the last 25 years, visualisation teams have relied heavily on a lot of computing power to render animations

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Goodwood Festival of Speed

THE FUTURE IS LOOKING RETRO CHIC
Goodwood had something for everyone, classic cars that were futuristic in their time and concept cars for our future looking more than a little retro.

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McLaren

CGI Car Advertising Imagery using Unreal engine

Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars.

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CGI Animation for Car Marketing

CGI Animation for Car Marketing

A CGI Animation for Car Marketing can help promote a car manufacturer’s products, and this article outlines the process.

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design collaboration

Design collaboration with other consultancies

We actively look for opportunities for design collaboration with other consultancies.

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CGI Racing Car Visuals Celebrate Drive’s 25 years

As part of our celebrating 25 years of Drive, our team decided to do a series CGI racing car visuals.

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Automotive Video Marketing

Automotive video marketing

Our creative team have the experience, creativity and understanding to deliver your outstanding automotive video marketing material.

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Goodwood Festival of Speed … The Power of “And”

Thoughts and musings after an amazing Goodwood Festival of Speed 2022 

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Storytelling

Car animations for social media marketing

It has become so important for car companies to engage with their audience through the social media platforms.

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Storyboard

Art Direction and Story Boarding

At drive we have found that art direction and story boarding are often over looked by clients

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Superyacht animations and CG images

Drive often creates Super yacht animations and CG images for brokers and naval architects.

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Festival of Speed

Goodwood Festival of Speed

The annual Goodwood Festival of speed never disappoints. Every year I think it has the potential to become the victim of its own success as it borders on being too crowded, but there is no denying it is still one of the automotive and motorsport highlights of the year. This year it was Aston Martin’s […]

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Rolls Royce

Rolls-Royce Motor Cars Ghost V-Specification

Drive were asked by Partners Andrews Aldridge agency to support them on producing an animation for the Rolls-Royce Motor Cars web page promoting the Ghost V-Specification. Following the initial creative briefing a story board was produced and agreed, with an animation play blast getting the final sign off.  Drive prepared the final data of the […]

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TATA Nexon Concept – Geneva Motor Show

TATA Nexon Concept As part of our designer insights series, Pratap Bose, Head of Design for TATA Motors, gave us an overview of the TATA design language encapsulated in the Nexon.

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concept car

Concept Car Design Interviews

One of the most interesting aspects of attending motor shows is the opportunity to discuss the cars with the designers and getting the background to the project.  At Drive we film the concept car design interviews  to review with all our designers. In this designer insight film Laurent Boulay, who was Exterior Design Manager with […]

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1 Rose Lane, Ripley
Woking, Surrey
GU23 6NE

+44 1483 211200
hello@drivedesign.co.uk

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