Our creative team are producing animations and visuals for the 2018 Southampton Boat Show in September.
We have since 1997 supported yacht manufacturers with their digital modelling and marketing imagery and animations.
Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our aim is to provide a quality service, building our reputation of bringing real value to new clients. All knowledge gained from other industries is then incorporated into our work flows and brings benefit to all our clients across all sectors.
Working with yacht manufacturers’ marketing teams as well as supporting brokers, naval architects and yacht design consultancies, is an enjoyable experience allowing our creative team to work on projects without 4 wheels.
This year’s degree show is the last of the MA Vehicle Design course before it changes to MA Intelligent Mobility. Over the decades many of the Vehicle Design students have been taken on by leading manufacturers and consultancies, progressing to the top of their chosen speciality and going on to become leading figures in the industry.
The private view is an opportunity for former students, their colleagues and friends to view the latest graduates’ projects and catch up in a relaxed environment, with this year seeing a large number in attendance. The exhibition location in the Stevens Building with it’s large rooms and high ceilings allowed viewers space to stand back and appreciate the work, with the view of Queensgate a perfect backdrop.
The project quality is extremely high across all students, a second visit required to truely appreciate the depth of thought and the design details in all the projects.
23 June 2018 to 1 July 2018 – Stevens Building RCA Kensington Gore London SW7 2EU
As a footnote to this piece, it is 20 years since I attended my first RCA automotive degree show as the director of Drive. One of the students exhibiting his work that evening was Andrew Jones MA RCA (below), we later employed him and I am proud to say he is still a valued member of Drive.
I can’t believe it has happened again, Heart breaking. This is my original article I wrote on 28th May 2014.
Reading the headlines on Friday evening I was dismayed to hear about the fire at the Glasgow School of Art, one of the most important and historic Art Nouveau buildings in the UK. It has been admired and critically studied by architecture historians the world over, becoming Charles Rennie MacKintosh’s most famous piece of work despite it being designed early in his relatively short career. It was considered a very bold building when constructed, but many now consider that it marked the beginning of modern architecture with its asymmetrical frontage and complete lack of adornment.
Despite its age though, there is one distinct aspect of its design that still remains highly relevant today : it was the overall coherent approach and the completeness of the design that made this design truly special.
If you were to label Mackintosh or the School of Art a brand, everything about the building was completely on message. From the relatively austere brickwork façade on the outside, to the individual details and fittings that appeared inside, every part of the building was designed to complement other parts. For example, there were no standard door handles, or gutters, or light fittings. At least not the ones on show. All these items were individually designed and manufactured for their sole use in the School of Art. Everything looks like it belongs and has been considered from the outset with the design being seen as a complete whole, not just a building made from a collection of parts. Even more special when you realise the budget was a fairly modest one.
I see cars as being very similar. They have a huge part count, but every part must contribute to the overall story which consistently reinforces the brand message. The form, the materials, the execution of every little part must live up to the customer’s expectations. Even down to how a switch feels when pressed. Whilst this isn’t surprising or revolutionary, it’s all too often overlooked, especially in an age where project costs need to be tightly controlled.
I truly hope that the fire hasn’t completely destroyed the school, and that damaged areas can sympathetically restored, so those that haven’t been able to visit can see for themselves the true depth and coherence that is apparent in this masterpiece.
For more information on the GSA, and the restoration work they are now faced with you can visit : www.gsa.ac.uk
Once again we gathered at the Goodwood Racing Circuit, having enjoyed a blast through the Sussex roads as the sun burned off the very early morning mist.
The Goodwood Breakfast Club, if you don’t already know, usually happens on the first Sunday of the summer months, with a different theme each time. This occasion being Supercar Sunday. With the sheer number of supercars on display you are almost blasé as another McLaren, Ferrari, Lamborghini, even De Lorean comes into sight and slightly taken aback when something shows up that you don’t recognise.
Not only is it a great way to catch up with friends and colleagues, but also a great chance to look closely at the beautiful details on these wonderful cars. No prizes for guessing the cars, but have a go anyway.
After walking around the track, a refreshing drink at the ‘The Kennels’ finishes off a thoroughly enjoyable morning.
The Coventry University Automotive Degree Show once again showcased the talented designers who are benefiting from the UK’s leading position of developing highly creative design professionals.
This year the diversity across the projects was a clear strategy from the course, with well resolved concepts for motorcycles, superyachts, commercial vehicles as well as cars. The Contechs’ awards clearly reflected this in their choices too.
Individuals were highlighting their personal experiences / specialisms to differentiate themselves, from gaming inspired solutions, motorsport placement aerodynamics led functionality and one of the hot topics interior psychology, with shared and personal space in the one environment requiring a lot of thought.
However two of my personal favourites were about creating drama by creating voids. Electrical motorcycles have a tendency to look unexciting as the technical interest of a traditional engine is replaced with a plain panel, but Alex Brown managed to open up this space and inject interest with his quick release battery canisters.
Christofer Saetrang achieved the same level of intrigue with his Alfa Milano proposal, the space between the front wheels bringing theatre with glowing brake discs. Other clever details across his car, along with a well-proportioned design, made the Contechs’ judging panel’s job easier in choosing their winner.
The degree show was once again worth visiting, with the students’ willingness to discuss their projects making it a thoroughly enjoyable experience.