As August approaches our creative team are beginning to get the usual enquiries to produce animations and visuals for the Monaco Yacht Show in September.
It is 10 years since we exhibited at Monaco, and ever since we have regularly supported companies with their marketing imagery and animations.
Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our aim is to provide a quality service, building our reputation of bringing real value to new clients. All knowledge gained from other industries is then incorporated into our work flows and brings benefit to all our clients across all sectors.
Working with yacht manufacturers’ marketing teams as well as supporting brokers, naval architects and yacht design consultancies, is an enjoyable experience allowing our creative team to work on projects without 4 wheels.
Imagine positioning a camera when you don’t know the exact position of the subject, you do know it won’t be there for several months and the client is demanding an image within 3 weeks. So you decide on the CGI route only to discover that there is no data available of Virgin Galactic’s Space Ship Two.
At that point, photographer Richard Seymour came to Drive CGI Studio to deliver a fast, cost effective and flexible process for producing the high quality images required whilst maintaining art direction freedom throughout.
As Richard flew out to the Spaceport America site in New Mexico to capture the back plates and HDR images for domes, Drive’s expert team of modellers got on with creating the 3d data Spacecraft from scratch using information gleaned from the web.
Richard’s photographs were transferred to the studio before he had said his farewells, and Drive’s creative team set about finalising the environment using early volume models in the scene to match camera angles ready for further creative input.
The digital 3d model was completed, textures and finishes applied and then dropped into the virtual environment. Once the creative direction and images were completed, the final retouching was applied.
No chance? On release, on time, on budget.
These CGI renders feature Virgin Galactic’s SpaceShip Two at Spaceport America in New Mexico.
Photography and art direction by Richard Seymour, CGI work by Drive CGI, Retouching by Nick Humphries.
These images are strictly not for reproduction without permission. Virgin and Virgin Galactic are registered trademarks.
Whilst out shooting backplates for some still images, I took the opportunity to collect some for some drive promotional pieces.
These particular shots lent themselves to some ideas we had been dicussing in the studio.
See some of our recent work here CGI STUDIO
The Royal College of Art vehicle designers were showing off their degree projects this week eager to explain the thinking behind their concepts.
Following on from last year, the demise of the steering wheel continues as most of the concepts looked to the autonomous ‘driving’ future.
The devil makes work for idle hands …… so what are we going to be doing as we recline in our vehicle.
Well, everything from looking after our new born baby to the wellbeing of our mental health. At this time reflecting on the evening, there was a positive message coming from the designers – very specific ideas, in-depth research and with an optimistic view for the vehicle’s future and its role in society.
For the Drive design team the talking point was Ken Zheng’s striking concept, not because of the type of vehicle, but the bold statement created through controlled lines and complex surfaces that appear deceptively simple.
If you have time get along to see the show, as well as the other course work – it is certainly worth a visit.
RCA is open to the public from June 23rd to 2nd July.
Drive were invited to attend the National Transport Design Centre opening ceremony, with a private viewing of the Coventry Automotive Design Degree Show being arranged before the event.
At the degree show the quality of the student’s design work was very high, with the diverse range of transportation projects catching the eye. I truly believe that the quality level overall was the best in recent years and a tribute to the designer’s hard work and the course tutors’ support.
The limited time available to view and be able to talk with the students before being transported to the NTDC, means a return visit will be required to fully appreciate everyone’s efforts. For those we didn’t get the chance to speak to on the night I apologise.
Meanwhile on the other side, as the day entered the twilight zone, Jaguar’s Ian Callum and Jodie Kidd cut the ribbon to officially launch the National Transport Design Centre – NTDC. The vision of the facility is to be recognised as a world leader in understanding the factors which influence transport design. Quite an ambition, but with the centre’s facilities and attendees from industry that included, Martin Darbyshire of Tangerine, Geely’s Guy Burgoyne, Pratap Bose and Martin Ulharik from TATA and Anthony Kenny-Williams from SAIC amongst others all making the right noises, hopefully an achievable one.
I would like to thank everyone involved in the event for inviting us and making the evening such a success.