- ABOUT US _ Drive is an Automotive Design Consultancy building long term relationships with design-driven companies worldwide, designing products that enhance their brand's DNA and position in the market place.
The Drive Sketchbook Award with a £500 bursary prize will be awarded to one of Coventry University’s 2020 Automotive and Transportion Designers below. Three students, voted by industry and public, with the highest votes will make it to the shortlist from which we will choose a winner.
Coventry University Automotive and Transport Degree Show On Line Thursday 18th June 2020
The Coventry University Automotive and Transport Design Degree Show will showcase the talented designers graduating from this highly regarded course. Once again Drive will be presenting the Drive Sketchbook Award to the student who has best communicated and illustrated their design ideas and concepts through their inspiring and engaging hand-drawn sketches. You can see this year’s shortlisted designers and VOTE FOR THEM HERE.
This year however the show will be shown on-line, to allow the talented designers the opportunity to get their work in front of the industry professionals during these very challenging times.
Last year’s winner Marco Gulla, is seen here receiving his award from Drive’s Chris Longmore.
We look forward to seeing this year’s work and choosing the deserving designer to receive the Drive award and £500 bursary prize.
Coventry University Automotive and Transport Degree Show
On Line Thursday 18th June 2020
Drive has provided consultancy services to many low volume vehicle manufacturers and during that time has built up an understanding of the challenges that these businesses face in developing and establishing a successful vehicle in the market.
Niche vehicles have always provided opportunities for entrepreneurs to build successful businesses but now more than ever they are providing a solution to specific transportation problems. This is leading to opportunities for OEMs to use niche vehicles to expand their brand into new markets, become leaders by redefining a market or exploiting new technologies.
Low volume vehicles provide unique challenges in the product offering, manufacturing constraints and the commercial demands. Drive have been involved in numerous programmes and have built up experience of the various approaches to the business proposal, from designers wishing to produce their concept, technology led business opportunities and brand experience products. Many low volume manufacturers such as Hennessey, Delta Motorsport, Zenos Cars, Caterham Cars and Lightning Car Company have benefited from Drive’s expertise at various stages during their projects.
Whilst the funding for niche vehicle projects is provided from varying sources depending on the circumstances, the necessary underlying business case has to be rigorously tested and proved just the same, before investing of valuable time, resources and money. Drive’s in depth experience can help build the background to the project, give crucial investor confidence in the participating parties and provide experience and guidance throughout project timeline.
Through the development and refinement of the design our experienced team maintain the initial design intent whilst answering the engineering and economic challenges posed by these unique projects.
Drive’s understanding of the difficulties facing niche vehicle manufacturers (NVMs) trying to establish a company or product make them ideal partners to be involved in the development of a robust product concept and commercial strategy, whilst helping identify design and manufacturing efficiencies through collaboration with strategic partners.
Not every venture can be the success that everyone is looking for but minimising the risk by being fully aware of the undertaking at the start, with suitable gateways mapped out so that owners and investors can make informed decisions before embarking on the next phase, help to increase the chances of a sustainable business.
Over the last 30 years, 3d artists have relied heavily on alot of computing power to render animations. Not so long ago an animation of a minute or so, might take days to output on dozens of computers packed out in air conditioned server rooms. Once the rendering is done, a whole load of post production has to be done afterwards to fine tune and colour grade too. Hold on a minute, not quite right? Need a last minute change? The product has been updated? Back to the farm it goes for another couple of days.
In my previous blog explaining the creation of the scene here I showcased a few images I put together in Unreal of my favourite Mclaren, the 720s. Following on from this, I’ve now produced an animation . The camera pans, edit and tonal adjustments were all done in Unreal and outputted in near real time.
Beyond that, the scene is ready for interaction too. Need a configurator or a VR experience? No problem.
Being able to render this animation in near real time is without doubt a real game changer and all on one fairly average PC too. Outstanding! It’s changing how I work dramatically. It’s now possible to sit (and view remotely too!) with clients to make changes on the fly and see final results there and then.
And I’m not even touching on what’s just around the corner too. The 3d industry has been on fire with news of Unreal 5. It’s jaw dropping and all in real time. I’ve been waiting for this development for decades and it’s finally here.
CG images can be used to help promote a car manufacturer’s products, and these two have been screened grabbed from the above animation.
Every shot created is different and every car has certain angles that show it off at its best, Drive’s team of creative visualisers and automotive designers combine to create and ensure great results.
Without a doubt, being based in Surrey, we are lucky to see a fair number of exotic supercars, of which many are McLarens leaving from McLaren Technical Centre, following their test and handling route that goes right past our design studio in Ripley. The 720s remains my favourite in their line up and the discovery of a local disused airfield provided us with the ideal setting to create a completely virtual image showing off the form of the 720s.
We used the latest photogrammetry techniques to digitally recreate the runway. The resultant 3D model of the airstrip was then placed in Unreal and pieced together along with with a HDRI dome for realistic reflections, and a beautiful, if perhaps moody, sunset from a stock image library. The completely digital scene was then refined with additional lighting as well as adding 3D models of foliage, which would help catch the last of the evening rays of the sunset. This provided us with a very stable environment where we could now position a digital car, in the finishes of our choice, and ‘re-shoot’ the scene from any angle.
Our hero shot is a wide-aspect ratio image, with the car shot from the rear and positioned to the far right, with the dramatic sunset providing strong low light to reflect of the highly sculptural body side.
The second in the series showcases the front and plan shape of the car, with the runway lane markings providing the perfect lead-in lines to the supercar. The dim light enables us to utilise lamp glows to add more drama and realism to the shots. [Click on the images to view them larger]
Unreal continues to impresses me more every time I use it, and despite us using it for a number of years, we still discover new tools and parameters to enhance our work.
Unfortunately what you can’t see here, is how spectacular the scene looks through our VR setup. Being able to move around in the scene in real time and interact with the car adds yet another layer of realism and excitement. I only wish it was truly real so I could jump in, turn the key and drive off.
If you think filming or photographing of your car is impossible in the current situation, then why not have a digital shoot instead. Whether we’re working in the studio or working remotely, our team can bring your advertising or marketing ideas to life. Every shot created is different and every car has certain angles that show it off at its best, Drive’s team of creative visualisers and automotive designers combine to create and ensure great results.
Take care and we look forward to hearing from you. Darren