Last night saw the opening event of the Royal Automobile Club’s London Motor Week.
The Club has been working with the designers of the future at the Royal College of Art Intelligent Mobility Programme and have teamed up this year with the RAC Foundation to set the students a project entitled: ‘Inclusion and Empathy – Meeting Special Mobility Needs in the Age of Autonomy’, tasking the students with real life mobility issues in a changing automotive world.
The evening showcased the work of the students and the outcomes they have created to tackle these issues.
The invited guests were able to quiz the designers about their work. Tom Purves, Chairman of the Royal Automobile Club, was joined by club members, industry experts and leading automotive designers.
With the ‘Automated and Electric Vehicles Bill 2017-19’ currently being debated in Parliament and a Government Policy advisor in attendance, the relevance and importance of the subject matter being discussed is clear.
The Royal Automobile Club on Pall Mall is a fantastic building inside and a perfect setting for the event, giving the international students a great insight to the history and traditions of British motoring contrasting with their future creations.
Founded in 1897 with the aim of encouraging the development of motoring in Britain, today the Royal Automobile Club is one of London’s finest private members’ clubs, with its magnificent galleried hall.
For more news on events for London Motor Week
Drive is celebrating 20 years since it was established in September 1997. To mark the event we had a Drive Design Studio at the Goodwood Revival.
The Goodwood Revival is a fantastic event caught in a nostalgic time warp encorporating the best of 1940s, 50s and 60s motor racing meetings.
A chance for visitors to take themselves out of their modern world and watch rare and classic cars racing flat out with no quarter given around the classic Goodwood circuit, as well as simply taking in all the surrounding period attractions.
For Drive it was an opportunity to celebrate our anniversary and acknowledge the support we have had from design and engineering colleagues, clients and suppliers.
Over the weekend we were pleased that everyone visiting Drive’s revival Design Studio, entered in to the spirit of the event, both in their vintage attire and the Designer activities.
Thanks and see you all soon.
‘Peaky Blinder Designers’ photo courtesy of jlphotography.co.uk
CGI animations can be used to help promote a car manufacturer’s products, and this article outlines the process.
Following a briefing, deciding on the objectives of the piece and its intended audience, we work out a story board and get sign off.
On this occasion with the South Downs so close we scouted a location and found a spot that was quiet, allowing plenty of freedom to experiment without interruption. A whole day was spent taking reference shots of the area, trying different lenses and really exploring the road and surroundings, finding interesting angles that would suit the car we had chosen to animate, and shots for the live footage backgrounds. We then refined the storyboard, taking in to consideration the final scene, environment and sun positions, and planned the shoot for the next day.
Weather conditions can cause chaos when shooting out doors, heavy cloud cover combined with strong winds can make it difficult to get consistency in lighting, especially when shooting HDRI domes. Working to our shoot timing plan, we worked through our programme taking back plates, HDRI domes and reflection plates and a few reference shots of cars driving up the road. We now had all the material required to create our animation.
Using our camera tracking software, we captured the back plate camera movement and gathered information that could be used to construct the virtual environment and most importantly, the road surface. Often overlooked it is important to make sure the road surface is defined accurately as the interaction of the car with this surface helps make the movement believable. A simple lighting dome would not be suitable for a moving car over distance so we mapped our stitched HDRI light capture to the environment geometry, regularly checking the effect from various camera shots to ensure realism.
The chosen car data set was then animated using our in house automotive rig. Additional lighting was added for specific shadowing and a number of render tests were carried out to match light levels and motion blur in keeping with the back plate. Multiple passes were rendered for the final composition and depth of field and subtle reflective glow were added to help sit the car in the scene. Finally, a little grading was added to the composition for a warmer finish.
Every shot created is different and every car has certain angles that show it off at its best, Drive’s team of creative visualisers and automotive designers combine to create and ensure great results.
As August approaches our creative team are beginning to get the usual requests to produce animations and visuals for the 2017 Monaco Yacht Show in September.
It is 10 years since we exhibited at Monaco, and ever since we have regularly supported companies with their marketing imagery and animations.
Drive have always shared the expertise and methodologies gained in automotive design with other product and transportation studios. Our aim is to provide a quality service, building our reputation of bringing real value to new clients. All knowledge gained from other industries is then incorporated into our work flows and brings benefit to all our clients across all sectors.
Working with yacht manufacturers’ marketing teams as well as supporting brokers, naval architects and yacht design consultancies, is an enjoyable experience allowing our creative team to work on projects without 4 wheels.
The race to produce the first production autonomous supercar is well and truely on, as many doomsayers mourn the passing of true driving – missed gearshifts and terrible lines around corners – Supercar manufacturers and their highly specialised engineers are more excited than ever. Why? ….
…. because they will at last see their cars perform at the maximum. Currently they resign themselves to the fact that the people who buy these ultimate performance vehicles are unable to exploit the full potential of the car.
Far from autonomous cars reducing us all to the lowest common denominator commuter speeds, the real benefit is for ‘B’ road experiences like never before.
With autonomous control, owners will choose their preferred setting, not suspension stiffness but style of driving, clicking the dial to their driver of choice. And it is here that McLaren and Mercedes have stolen a march on their competitors. Mercedes are now able to use the 2016 data of the current world champion Rosberg without giving away any advantage to their current F1 opposition, and McLaren have played a blinder, creating a scenario where they will have 2017 data from two world champions, Button racing in a one off at Monaco, and Alonso covering off the US market at Indy.
Moving to autonomy has relieved the need for a steering wheel, and this reduction in production costs for right and left hand drive, has allowed other manufacturers to contemplate entering the supercar market, and niche to compete on more even terms. With steering wheels, pedals and gear shifts now being additional cost options for those who wish to pretend to be driving, the commercial benefits are clear.
So with autonomous supercars using all the latest sophisticated positioning and sensoring technology, the passenger phrase “Slow down, you don’t know what’s around the corner” will at last be erased from the English language.