Ripley Soapbox Challenge is being held today on the 5th August 2017 in aid of Macmillan Cancer Support.
Meeting at Ripley Court Meadows, the event has seen local businesses and residents propel their machines around the purpose built track.
With a large crowd enjoying the racing, entertainment and refreshments it is a great credit to everyone involved with the organising of the event.
Get along to enjoy taking part in one of the local scouts’ 5 ready to race chassis, it really is a fun packed event, with a raffle, auction and bouncy castle.
For more information please go to the official Facebook Page
1pm Saturday 5th August 2017 – Ripley Court Meadows
Drive, under the ‘Virtual Reality Group’ banner, recently demonstrated VR at the Addleshaw Goddard Offices in London.
Attendees were able to experience virtual reality environments created for safety training purposes, as well as walk around and sit in virtual vehicles.
Drive have been creating both Virtual Reality (VR) and Augmented Reality (AR) applications for automotive and transportation clients, drawing on our experience of design, digital modelling and high quality CG imaging techniques. Recent Projects have included a VR train interior for a b2b exhibition, an AR App for the MG SUV launch, car configurator and a b2b sales and promotional App for Mirus Aircraft Seating.
Our creative team embrace these immersive technologies because Virtual Reality as a storyteller, has the power to connect, communicate and engage audiences by enabling them to experience a story in a way no other media can.
Virtual Reality Group was formed with Jason Lovell of Captivate VR, a specialist consultancy designed to help businesses understand and embrace the incredible potential of immersive technologies, Nick Collier of Hi Viz Media, specialists in Filming, Live Production and Event Services and Business developer Richard Butcher.
Coventry University held a ‘Future of Transport Design Debate’ at their Simulation Centre on the Coventry University Technology Park. This annual debate was taking a light-hearted but serious look at issues which will influence transport design in the future.
The debate was chaired by Steve Cropley, Editor in Chief of Autocar at Haymarket Media Group, with an expert panel of Andrew Everett, Chief Strategy Officer at the Transport Systems Catapult, David Hilton, Senior Design Director at NextEV, Dr Cyriel Diels, Human Factors Researcher at Coventry University and Dr George Gillespie OBE, CEO of Horiba MIRA.
This year the event concentrated on electric and autonomous vehicles, with the need for greater integration requiring the topics to touch on areas such as rail and freight. A huge subject to try and cover, but the discussion was moved along expertly by Steve Copley, through the death of ‘Car Culture’ as we know it, the car’s current status likened to that of the horse in the early 1900s and how do Local Authorities influence the debate?.
The audience came from engineering and design consultancies, OEM’s, research institutions and govermental departments and although everyone could see both opportunities and challenges through the speed of development of current technology, the over whelming feeling for the future was one of excitement in finding and designing solutions.
The event also gave attendees the chance to view ‘virtually’ The National Transport Design Centre (NTDC) whose construction has already started on Coventry University’s Technology Park. The centre is being funded through the Coventry and Warwickshire Local Enterprise Partnership and the government’s multimillion pound Local Growth Deal, with an initial £7 million contribution.
State-of-the-art features of the NTDC, which forms a key facility for the University’s existing Centre for Mobility and Transport, include:
• a 6m interactive power wall which allows users to explore detailed design and engineering concepts in virtual reality;
• advanced clay milling facilities for creating physical models of vehicles;
• a projection mapping system which can cast digital images onto 3D objects below, helping designers to assess how multiple options would appear on full-scale models.
The centre is set to address many of the Automotive Council report’s recommendations, with key areas of focus including undergraduate and postgraduate education in transport design, research projects in collaboration with industry, and support for the UK’s high-value manufacturing sector and its supply chain to improve design capability.
Drive developed an App for car manufacturer MG Motor UK to showcase its latest SUV, the MG GS using augmented virtual reality (AVR) technology. Drive used its experience in this field to create an AVR experience using Virtual headsets, to allow MG to give potential customers the first in-depth look at the new car before its official ‘real life’ launch.
Matthew Cheyne, Head of Sales and Marketing for MG, said: “We are really excited about using augmented reality to bring the GS to life. The kit we’re using is great and really allows you to explore the GS. You can open doors, fold down seats, open the boot and walk around it. When you’ve got the headset on, it recognises where you’re moving and updates the image in front of you.”
MG Motor UK also took the virtual experience to Brands Hatch Paddock during the British Touring Car Championship race weekend.
Augmented reality is a way of superimposing virtual (computer generated) content like the MG GS into everyday surroundings.
This is achieved with any electronic device that has a screen and a camera. The camera takes a photo or video and displays that on the screen while superimposing computer imagery. The cg car can be adjusted to your personal colour choice, allowing you to see how the new car you want to buy looks on your driveway.
Virtual reality is a way of submerging you into a virtual environment, using a headset. The headset has two screens, one for each eye which allows you to then see with depth or in cinema terms; 3D. The head set monitors which way you are looking and updates the scene in front of you. This allows you to move around in the environment and see it from all angles. For instance, you might find yourself walking around the virtual surface of the moon, a virtual showroom with virtual cars or a virtual version of the house you have just purchased which is still being built.
Using a combination of the two technologies as MG did, it’s possible to put virtual objects in your real environment, allowing you to walk around and interact with them. At present, to do this it’s common to use an object that the application instantly recognises. This is called a marker and it positions the virtual object where you want it (and vary the size).
For more information on creating such an Augmented Virtual Reality experience please get in touch.
Images courtesy of MGmotor FB
Drive has provided consultancy services to many low volume vehicle manufacturers and during that time has built up an understanding of the challenges that these businesses face in developing and establishing a successful vehicle in the market.
Niche vehicles have always provided opportunities for entrepreneurs to build successful businesses but now more than ever they are providing a solution to specific transportation problems. This is leading to opportunities for OEMs to use niche vehicles to expand the brand into new markets, become leaders by redefining a market or exploiting new technologies.
Low volume vehicles provide unique challenges in the product offering, manufacturing constraints and the commercial demands. Drive have been involved in numerous programmes and have built up experience of the various approaches to the business proposal, from designers wishing to produce their concept, technology led business opportunities and brand experience products. Spectre Cars, Delta Motorsport, Magna Styer, Zenos Cars, Caterham Cars and Lightning Car Company have all turned to Drive for support in delivering their projects.
Whilst the funding for niche vehicle projects is provided from varying sources depending on the circumstances, the necessary underlying business case has to be rigorously tested and proved just the same, before investing of valuable time, resources and money. Drive’s in depth experience can help build the background to the project, give crucial investor confidence in the participating parties and provide experience and guidance throughout project timeline.
Through the development and refinement of the design our experienced team maintain the initial design intent whilst answering the engineering and economic challenges posed by these unique projects.
Drive’s understanding of the difficulties facing niche vehicle manufacturers (NVMs) trying to establish a company or product make them ideal partners to be involved in the development of a robust product concept and commercial strategy, whilst helping identify design and manufacturing efficiencies through collaboration with strategic partners.
Not every venture can be the success that everyone is looking for but minimising the risk by being fully aware of the undertaking at the start, with suitable gateways mapped out so that owners and investors can make informed decisions before embarking on the next phase, help to increase the chances of a sustainable business.